National Press Release

Cutting Edge Technology Enables Dealers to Win On-Line vs. Competitors

CHICAGO, Jan. 24 /PRNewswire/ -- FirstLook, the pioneer in automotive retail performance software solutions and the #1 Fastest Growing Company in Automotive as ranked by Inc. Magazine's prestigious 2008 Inc. 500 rankings, is unveiling the next generation of internet advertising technology at the 2009 NADA Convention in New Orleans.

With 88% of consumers going to the Internet prior to purchasing a vehicle, FirstLook is enabling new car dealers' pre-owned organizations to win the online retail battle for consumers with the new 360 Degree Internet Advertising Accelerator. Designed to address the next generation of online vehicle retailing, FirstLook's 360 Degree Internet Advertising Accelerator is the first fully integrated pricing and merchandising solution in the industry.

360 Degree Internet Advertising Accelerator empowers dealers to address the three major shifts that have occurred in the industry:

    1. The rise in consumer demand for pre-owned vehicles relative to new cars;
    2. The importance of the internet in making purchasing decisions; and
    3. The need for dealers to beat out competitors on-line in order to win
       customer traffic

"In the next generation of online retailing, winning dealers will be those who move beyond optimizing their websites to optimize every on-line vehicle ad so that each vehicle is positioned to win," said Pat Ryan CEO of FirstLook. "Building on our expertise in Internet pricing, advertising and data optimization, we have created the first next generation solution in the industry to win this online battle."

FirstLook will unveil this revolutionary new technology at the 2009 NADA Convention in New Orleans at booth #2327.

About FirstLook

FirstLook, by INCISENT Technologies, is the pioneer in Automotive Retail Performance Solutions and the #1 fastest-growing automotive related company in the United States, according to the Inc Magazine's prestigious 2008 INC 500 list of fastest-growing private companies in the U.S. FirstLook provides industry-leading tools to manage Pre-Owned Operations, Internet Marketing and Retail Performance Training & Best Practices. FirstLook technology is in over 1,600 automotive franchises throughout the United States. FirstLook helps dealers Drive More Traffic from the Internet, Close More Customers More Profitably, Close More Appraisals and Stock More of the "Right Cars" for their lot through cutting edge technology solutions as well as industry leading training and consulting services. For more information, visit www.DriveYourNumbers.com or call (800) 730-5665.

NADA Booth #2327

    Media Contact:
    Amy Smolensky
    (312) 485-0053
    Press@FirstLook.biz

SOURCE FirstLook