National Press Release

Access to Carfax Reports Influences Dealer Choice, Builds Consumer Confidence

NEW ORLEANS, Jan. 23 /PRNewswire/ -- Carfax has launched a free monitoring service that ensures every vehicle a dealer lists online comes with a Carfax Vehicle History Report. Dealers that provide Carfax Reports with their online inventory immediately build consumer confidence and attract more potential customers to their listings. A recent study shows that seeing a Carfax Report greatly influences an online shopper's dealer choice.

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"We know that over 80% of used car buyers start their automotive shopping online," said Rachel Richards, Vice President, Retail Strategy for Sonic Automotive, Inc. "We also have great confidence that Carfax Vehicle History Reports influence those online shoppers to move forward with a particular unit. We use the online monitoring service to ensure that our entire inventory is being merchandised with a Carfax Report from day one."

The full Carfax Vehicle History Report is available for 90 days after it's added to a listing through the monitoring service. Online shoppers rely on readily-available Carfax Reports to find the used cars that best meet their needs and decide which dealers to visit in-person.

"Marketing inventory online is one of the best ways for dealers to expand their customer base and increase business," said Larry Gamache, communications director at Carfax. "The most successful dealers provide online shoppers with a comprehensive listing that always includes instant access to a Carfax Vehicle History Report. Our dealer customers using the free Carfax online monitoring service can rest assured that every vehicle has a Carfax Report to help drive those online shoppers to their showrooms."

Carfax experts are available at Booth #1041 during the 2009 NADA Convention and Exposition to provide further details and enroll dealers in the free service. Interested dealers not attending the convention are encouraged to contact their Carfax Account Manager at 800-274-2277 or visit www.carfaxonline.com.

About Carfax (www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports(TM) provide valuable information that helps used car buyers and sellers make better decisions. Free Carfax Vehicle History Reports are instantly available with vehicles listed in nearly every online marketplace by Carfax-subscribing dealers. For more information or to become a Carfax-subscribing dealer, visit www.carfaxonline.com.

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Larry Gamache

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SOURCE Carfax