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National Press Release

San Jose Muddy Buddy Competitor Wins Certified Pre-Owned Land Rover LR3

Published 2009-01-23 12:00
By Jaguar Land Rover North America, LLC

IRVINE, Calif., Jan. 23 /PRNewswire/ -- Land Rover North America recently announced the winner of a 2008 Certified Pre-Owned LR3 from the Muddy Buddy Ride and Run Series, a competition of partner races held throughout the country. The lucky winner was notified last month during a radio interview about the San Jose event.

Damon Knox, a real estate agent and Muddy Buddy competitor from San Francisco, was surprised mid-December to find out he was chosen to win the LR3. Knox, prompted by his friend, participated in his first Muddy Buddy event in San Jose, Ca. this past June and plans to compete in 2 or 3 events in 2009.

Prior to his knowledge of winning the vehicle, Knox was invited to be interviewed on Competitive Radio, an AM talk show that airs out of San Diego on Sunday nights with Bob Babbitt, founder of the Challenged Athletes Foundation and Muddy Buddy. Knox was expecting the interview to be about the race, but was surprised halfway through when Babbitt and Jeremy Render, Pre-Owned Brand Manager, Land Rover North America, announced Knox had won the drawing for the vehicle.

"This justifies my new addiction!" Knox commented upon hearing he had won. "My heart is racing almost as hard as it was when I got to the top of the first hill."

Knox received his LR3 from British Motor Cars in San Francisco, a long-standing Land Rover retailer in the California Bay Area. The Certified Pre-Owned Land Rover LR3 has undergone a complete 140-point inspection and is backed by a comprehensive 6-year/75,000-mile limited warranty coverage and Land Rover 24/7 Roadside Assistance.

Land Rover's relationship with Muddy Buddy has been mutually beneficial, and intriguing for both brands, which stress a sense of teamwork and adventure. As Render said, "We're an adventurous company, we drive our vehicles off-road both for purpose and pleasure, and we have a good time in doing so. Likewise, Muddy Buddy is a great off-road team event where friends and family members come out to take on a new challenge, raise money for a great cause, and to have fun in the process; this sense of spirit and camaraderie is what really ties together with our brand."

Along with the vehicle donation and sponsorship of the event, Land Rover North America helps raise money for the Challenged Athletes Foundation, and this year was able to raise $31,500 through donations and contributions.

In the Muddy Buddy event, teams of two run and bike across a 5-6 mile course and eventually crawl through a large mud pit at the end and cross the finish line together. Some of the proceeds from the events go towards The Challenged Athletes Foundation, which raises money for athletes with disabilities and provide them with adaptive equipment. For more information on Muddy Buddy please visit www.MuddyBuddy.com.

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR2 (Freelander 2), LR3 (Discovery 3), Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.

Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, it is investing 700m pounds Sterling on technology specifically aimed at reducing carbon dioxide emissions. Also, since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.

SOURCE Jaguar Land Rover North America, LLC



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