National Press Release

BOCA RATON, Fla., Jan. 22 /PRNewswire-FirstCall/ -- DirectView Technology Group, Inc. (OTCPK: DVWG), a company focused on ownership and management of leading technology companies, is pleased to announce that the Company will be attending the annual NADA (National Automobile Dealer Association) Convention & Expo, being held from January 24-27. The show will be taking place in New Orleans, where DirectView will be meeting with auto industry executives in order to showcase their suite of technology products.

The 92nd NADA Convention represents 18,614 new car and truck dealers representing 40,000 franchises both domestic and imports. The convention will feature key political and inspirational keynote speakers which include, amongst others, former U.S. Presidents George H.W. Bush and President Bill Clinton. This year's convention will have additional focus due to the economic events happening within the automotive industry and the subsequent federal aid that has been provided to the automotive dealers. DirectView will have a unique opportunity to show the industry how they can generate solid ancillary revenue by selling their Cyber Tracker product line in their dealerships as a far better and more powerful alternative to the Lojack System. The comparison between our Cyber Tracker products and Lojacks, publicly traded under the symbol LOJN may be accessed at http://www.hissusa.com/downloads/Product_Comparison_CT150-CT410-LoJack.pdf .

"We are thrilled to have the opportunity to meet with various potential partners and prospects at the NADA Convention. In these unprecedented times, dealers and manufacturers are looking for additional resources to aid in the sale of new and used automobiles; our products do just. DirectView provides the potential for increased revenues through the CT product sales, the ability to add a CRM module and the recurring revenue models currently under development for dealers both in the US and around the world. Every driver understands the real threat of vehicle theft, especially in these economic times. Additionally, every parent understands the desire, and in many cases, the need to know where teen drivers are and how they are operating the automobile. In every initial industry conversation we have had we have been met with great enthusiasm," stated Roger Ralston, CEO of DirectView Technology Group, Inc.

For more information on the NADA Convention and Expo, please go to http://expo.nada.org/nada2009/public/MainHall.aspx?ID=1856&sortMenu=101000 .

About DirectView Technology Group, Inc.:

DirectView Technology Group, Inc. is a diversified holding company for a conglomerate of video and technology companies that include the wholly-owned subsidiaries DirectView Video Technologies, Inc. and Homeland Integrated Security Systems, Inc. DirectView Video Technologies, Inc. is a full service provider of video, audio, multipoint videoconferencing, data and IP videoconferencing services to businesses and organizations worldwide. Homeland Integrated Security Systems is a technology based that provides solutions for asset recovery and tracking. The Cyber Tracker technology product line has applications for data and tracking functions across a variety of industries, utilizing CDMA, IDEN, and GSM technologies.

Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

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    DirectView Technology Group, Inc.
    www.DirectViewTechnologies.com
    888-704-8700

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SOURCE DirectView Technology Group, Inc.