Consumers Have Opportunity to Fuel-Up Their Families and Win a Toyota Prius
MINNEAPOLIS, Jan. 22 /PRNewswire/ -- The makers of Red Baron(R), Freschetta(R) and Tony's(R) pizzas announced the launch of their mega event, "Fuel-Up The Family", which gives consumers nationwide the opportunity to win a Toyota Prius - the world's top selling hybrid car, according to Motor Trend magazine (Source: Advertising Age, 08/04/08). Consumers can also enter to win one of more than 1,000 other Instant Win prizes including gas for a year, pizza for a year and gas gift cards. Red Baron, Freschetta and Tony's pizzas are part of the national brand portfolio of Schwan's Consumer Brands North America, Inc., an international leader in the frozen foods industry and the largest global producer of frozen pizza.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090122/CG61306)
"The Fuel-Up The Family promotion is designed to provide consumers an opportunity to fuel up their families with great deals on Red Baron, Freschetta and Tony's pizzas while at the same time giving them a chance to win a fuel-efficient Toyota Prius along with other valuable prizes that will help them stretch their families' budgets," said Dan Hammer, senior vice president of marketing of Schwan's Consumer Brands. "Pizza is still America's favorite food and as consumers look for more value-priced, at-home solutions for meals and snacks, our Red Baron, Freschetta and Tony's pizzas offer convenient, great tasting products that fit families' lifestyles and pocketbooks."
To participate in the promotion, consumers can enter the UPC code from specially marked packages of Red Baron, Freschetta and Tony's pizzas and play an Instant Win game on an interactive website at www.fuelupthefamily.com. A free generic UPC will also be made available on the log-in page for entry without purchase. The Internet-driven Fuel-Up The Family promotion will run through May 31, 2009. Prize winners will be randomly selected.
The Fuel-Up The Family promotion will be supported with a national, integrated marketing campaign including two full-page print ads in People magazine in January and February with a 3.5 million circulation each; two full-page FSIs that include discount coupons on Red Baron and Freschetta pizzas with a 65 million total circulation; promotional packaging on 30 million packages of Red Baron, Freschetta and Tony's pizzas; in-store point-of-sale materials; and an email campaign to current Red Baron, Freschetta and Tony's consumers.
About Schwan's Consumer Brands North America, Inc.
Based in Bloomington, Minn., Schwan's Consumer Brands North America, Inc., employs more than 2,600 people, and markets and distributes premium frozen foods since 1970. As the retail grocery business unit of The Schwan Food Company, the Consumer Brands division offers trusted brands that are represented in more than 50,000 retail outlets across the United States. Its brands include Red Baron(R), Freschetta(R), and Tony's(R) pizzas, Wolfgang Puck(R) gourmet pizzas, Asian Sensations(R) snacks and appetizers, and Larry's(R) potatoes.
The Schwan Food Company is the largest, privately held manufacturer and marketer of fine frozen foods in the United States and operates production and distribution facilities across the United States, and in France and in Canada to serve customers in more than 25 countries through home delivery, retail grocery and foodservice channels. Headquartered in Marshall, Minn., for more than 50 years, The Schwan Food Company employs about 18,000 people. To learn more about the company, visit www.TheSchwanFoodCompany.com.
SOURCE Schwan's Consumer Brands North America, Inc.
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