National Press Release

Study Finds Carfax Reports Highly Influence Online Shoppers' Dealer Choice

CENTREVILLE, Va., Jan. 21 /PRNewswire/ -- Cars.com and Carfax today renewed their partnership to ensure dealers can give online shoppers instant access to Carfax Vehicle History Reports from their Cars.com listings. Dealers that include Carfax Reports with their Cars.com listings build consumer confidence by validating the quality and condition of their inventory. In addition, it gives dealers a competitive advantage in getting potential customers on their lots.

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"We've seen a significant increase in traffic to our dealership from our listings on Cars.com that include a Carfax Report," said Jorge Betancourt, President of VehicleMax.net in Miami, Fla. "When online shoppers see a free Carfax Report on all our listings, it immediately builds confidence and they can be assured that the vehicle's history has been reviewed by our dealership. During these tough times, giving potential customers an essential buying tool like Carfax Reports at no cost to them helps us get more buyers into our showroom."

Since 2005, Cars.com listings include links to Carfax Reports paid for by Carfax-subscribing dealers. Used car shoppers on Cars.com can view these reports free of charge directly from the vehicle listing.

A recent study by Cars.com and global research firm Synovate about the value of third-party automotive sites to dealer-walk in traffic shows that online shoppers are highly influenced to visit a dealer's lot after seeing a Carfax Vehicle History Report. In fact, 75 percent of surveyed third-party Web site walk-in shoppers who viewed a Carfax Report said that the report influenced their dealer choice more than other standard features of an online listing.

"More used car shoppers than ever start their search on the Internet," said Larry Gamache, communications director at Carfax. "Online shoppers can evaluate hundreds of cars at multiple dealer locations. Continuing our partnership with Cars.com ensures that our dealer customers have the necessary resources to turn more online shoppers into in-store buyers."

For more information, visit www.carfaxonline.com or www.cars.com.

About Carfax (www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports(TM) provide valuable information that helps used car buyers and sellers make better decisions. Free Carfax Vehicle History Reports are instantly available with vehicles listed in nearly every online marketplace by Carfax-subscribing dealers. For more information or to become a Carfax-subscribing dealer, visit www.carfaxonline.com.

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Larry Gamache

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SOURCE Carfax