National Press Release

SOUTHFIELD, Mich., Jan. 20 /PRNewswire/ -- General Motors received top honors in the Overall Manufacturer category in R. L. Polk & Co.'s 13th Annual Polk Automotive Loyalty Awards, presented this evening during the annual Automotive News World Congress in Detroit. Polk is the automotive industry's premier provider of consumer loyalty information among new vehicles.

Honda Motor Company was honored as the recipient in the Overall Make category for the first time. Polk added a new award category this year - Ethnic Market Loyalty to Make. Toyota took top honors in the new category.

General Motors celebrated its ninth consecutive honor for the Overall Manufacturer by demonstrating its customer retention ability year over year. GM also received awards for several of its vehicles, including the Chevrolet Silverado, Suburban and Impala, all repeat winners in their respective categories for the 2008 model year, which ended Sept. 30. The Chevrolet Corvette also won in the Luxury Sports Car category.

"At General Motors, we continue to focus on strategies aimed at retaining our customer base. Being acknowledged by R. L. Polk & Co. and receiving the Overall Manufacturer Loyalty Award for the ninth consecutive year is a testament to the success of those strategies and the strength of our products," said Mark LaNeve, vice president, GM North America Vehicle Sales, Service and Marketing. "We are proud to be recognized again this year with this honor."

Honda, making its debut as winner in the Overall Make Category, also was recognized as its Accord led the Midsize Car segment. Toyota and Chrysler both had repeat winners from last year's Loyalty Awards, including Toyota Tacoma in the Midsize Pickup category, along with its luxury division's Lexus ES repeating in the Luxury Car segment, and its LS repeating in the Prestige Luxury Car category. Chrysler had one repeat winner as Town & Country won in the Minivan category.

Ford captured two awards: Mustang in the Sports Car category and Focus in the Compact Car segment. Subaru Forester won the award in the Compact SUV category, Jeep Grand Cherokee received the award for the Midsize SUV segment and Land Rover's Range Rover was honored in the Luxury SUV category.

"In today's business climate, customer loyalty is key to business success," said Stephen Polk, chairman, president and CEO of R. L. Polk & Co. "GM is making great strides to keep customers returning to its brands for new vehicle purchases. Honda's win is a testament to its increased efforts to improve products to keep their customers coming back."

Polk Manufacturer Loyalty Excelerator(TM) Report

Polk's Manufacturer Loyalty Excelerator(TM) Report, which is the basis for the Polk Automotive Loyalty rankings and annual awards, is the latest insight into consumer loyalty. This report was introduced to the automotive industry in 1995 and was created to provide household loyalty information to manufacturers at many different levels. It is now used to provide loyalty percentages for the entire automotive industry and allows for cross-industry comparisons of loyalty behavior. The report measures loyalty throughout the entire model year so that manufacturers may keep abreast of loyalty trends as they occur in the industry. The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make.

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.

POLK AUTOMOTIVE LOYALTY AWARD WINNERS - 2008 MODEL YEAR

    Category                        Winner                         Loyalty %

    Overall Awards
    Manufacturer Loyalty            General Motors*                 62.53%
    Make Loyalty                    Honda                           56.50%
    Ethnic Make Loyalty             Toyota                          54.55%
    Vehicle Segment Awards
    Minivan                         Chrysler Town & Country*        37.04%
    Midsize Pickup                  Toyota Tacoma*                  18.10%
    Fullsize Pickup                 Chevrolet Silverado*            32.77%
    Compact SUV                     Subaru Forester                 32.59%
    Midsize SUV                     Jeep Grand Cherokee             21.31%
    Fullsize SUV                    Chevrolet Suburban*             20.42%
    Luxury SUV                      Land Rover Range Rover          32.43%
    Compact Car                     Ford Focus                      26.15%
    Midsize Car                     Honda Accord                    32.84%
    Fullsize Car                    Chevrolet Impala*               34.01%
    Luxury Car                      Lexus ES*                       34.62%
    Prestige Luxury Car             Lexus LS*                       34.83%
    Sports Car                      Ford Mustang                    16.73%
    Luxury Sports Car               Chevrolet Corvette              23.90%

    *Denotes 2007 Automotive Loyalty Winner

SOURCE R. L. Polk & Co.