National Press Release

TAMPA, Fla., Jan. 19 /PRNewswire/ -- Ferrari is pleased to announce the opening of its new dealership in Florida: Ferrari of Tampa Bay.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090119/CLM055-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20090119/CLM055-b )

The 27 thousand square feet new facility, made possible by an investment of $9 million, is the first in North America carrying Ferrari cars only.

This important opening represents the pinnacle of a larger investment that Ferrari has been undertaking in Florida.

In recent months Ferrari of Central Florida, the Orlando dealership, has undergone an important restructuring; so has The Collection, the Ferrari dealership in Miami.

Ferrari of Fort Lauderdale is about to complete a multi-million dollar renovation, and the opening of a brand new dealership in West Palm Beach is expected by year-end.

Florida is the third largest market for Ferrari North America, accounting for more than 12% of its sales in 2008.

Ferrari North America, with 36 dealerships in the US, 4 in Canada and 9 in Central and South America, wants to offer to its customers an environment similar to the one they would have by visiting the ever-renovating Ferrari factory in Maranello.

Following this philosophy, Ferrari North America's dealer network has invested in the past two years $70 + million in new facilities, as well as in renovating the existing ones.

SOURCE Ferrari North America