National Press Release

NEW YORK and MINNEAPOLIS, Jan. 17 /PRNewswire/ -- In historic fashion, SuperClean Brands will have all of its consumer brands (SuperClean Cleaner-Degreaser, Splash De-Icer, and FVP Batteries) appearing for the first time together, nationally on CNN, Inauguration night, Tuesday, January 20th.

In an unprecedented display of advertising on this presidential occasion, SuperClean Brands <SuperClean.com> will be sponsoring a special Inauguration edition of Anderson Cooper.

CNN expects a record-breaking audience.

The company will be airing four commercials created by New York-based advertising agency Korey Kay & Partners <koreykay.com>. Each spot will appear during one half hour segment from 9:00 PM/ET to 11:00 PM/ET and will be seen again later that night on Anderson Cooper and Larry King.

"This is a momentous occasion for our country, and I feel honored to have our fine company associated with it," said Kraig Reash, SuperClean Brands COO.

The first commercial for SuperClean shows a series of scenes in a house that sets new standards for dirt, grease and grime. The voice-over announcer comes in and says, "We live in a dirty, greasy, grimy world. Not for long." Then over a close up of the bottle he caps off the spot with the slogan, "SuperClean. Not just clean. SuperClean."

The second SuperClean commercial features a motorcycle with caked on grease and grime, standing in front of a rock wall. The announcer chides, "After you clean the bike, clean the rocks." It once again ends with the product and slogan, "SuperClean. Not just clean. SuperClean."

The Splash commercial opens on a desolate scene of a car turned upside down in a field of snow. The car radio is playing country music. All else is eerily silent. After 20 seconds, the announcer's voice comes in, "A simple fact of life. It's impossible to see the road when your windshield is covered with ice." Then over a product shot he continues with the message, "Splash De-Icer. See safely." The commercial communicates to the viewers that the maker of Splash cares about more than just selling them products.

The commercial for Factory Value Parts batteries is comprised of three vignettes, each reinforcing the reliability of FVP batteries. All of the sections open showing the battery. It starts up at a different point each time. In the first vignette the announcer says, "A great way to start the morning!" at that moment the battery sparks to life. In the second vignette he says, "It can save you money. It can also save you a call to the tow truck guy." In the third vignette he says, "On your mark. Get set. Go!" The battery immediately starts and he adds, "We love saying that." All three vignettes end with the tagline, "Factory Value Parts. Made to factory specs. Priced to yours." -- driving home their value proposition that stresses what consumers want more than anything else nowadays...value.

    CONTACT: Allen Kay
             Chairman and CEO
             Korey Kay & Partners
             212-463-5922

SOURCE SuperClean Brands