National Press Release

UNION, N.J., Jan. 15 /PRNewswire/ -- Planet Honda of Union has been selected as a Motor Trend(R) Certified Advantage dealership - one of the first three in the United States designated to participate in a new pre-owned vehicle certification program created for Motor Trend and powered by EasyCare. By operating as a Motor Trend Certified Advantage dealership, Planet Honda aims to provide consumers with the added assurance that their pre-owned vehicle purchases meet the strict standards of the Motor Trend program, and provide other enhanced ownership benefits typically associated with luxury vehicle purchases.

The new program not only guarantees the quality of the used vehicle, but it also gives consumers other advantages as owners - from paintless dent removal coverage to 24/7 concierge service. Planet Honda also offers its customers financial incentives for trade-ins, a 72-hour exchange policy on all vehicle purchases, a 30-day lemon-free pledge, a Best Value guarantee and service loyalty rewards.

"The Motor Trend Certified Advantage takes the customer-buying and service experience to exceptional levels," says Eddie Amorin, general sales manager of Planet Honda. "It provides a third-party assurance through the respected Motor Trend brand and expands our footprint as a dealership by offering consumers a certification program applicable to all manufacturer brands in the used vehicle market."

Larry Dorfman, chief executive officer of EasyCare, says Planet Honda of Union was selected as a Motor Trend Certified Advantage Dealership because of its superior record of customer service and satisfaction. Planet Honda has been the recipient of Honda's Excellence Award for three years in a row. "Now certified vehicle customers can have a pleasant buying experience matched by a superior ownership experience supported by the Motor Trend Certified Advantage/ EasyCare brands in partnership with Planet Honda," says Dorfman.

MOTOR TREND CERTIFIED ADVANTAGE participation will be made available to a limited number of dealers across the country who will be thoroughly vetted and trained by EasyCare to deliver a noticeably better buying and ownership experience in accordance with the requirements of the program. The first three dealers include Wade Ford in Atlanta, GA; Tom Gill Chevrolet in Florence, KY; and Planet Honda of Union, NJ.

MOTOR TREND(R) (www.motortrend.com) is a publication of Source Interlink Media, LLC, and subsidiary of media and marketing services company Source Interlink Companies, Inc.

About Planet Honda

Planet Honda (www.planethondanj.com) is an employee-owned automotive retail and service company based in Union, NJ (at 2285 Route 22 West). A leading Honda dealership, Planet Honda is dedicated to delivering innovative vehicle-buying experiences backed by a commitment to quality and excellence in vehicle selection, performance, customer service, competitive pricing and through added value programs that enhance the vehicle ownership experience.

    Planet Honda Media Contact:
    Angela Harrington
    Harrington Communications
    201-306-7163
    E-mail: angela@harringtoncom.com

SOURCE Planet Honda of Union