National Press Release

HOUSTON, Jan. 13 /PRNewswire/ -- Callbright, a leader in Web-based phone tracking software solutions, announced its renewed relationship with FordDirect as a user and licensed reseller of Callbright's total call management solutions.

FordDirect is a dealer-led joint venture between Ford Motor Company and its Ford franchised dealers to create a comprehensive Web presence for dealers and provide marketing services that help dealers sell more cars and trucks. The company uses Callbright's lead tracking abilities to assist their dealerships in determining which advertising sources generate the best return on investment, as well as to increase the effectiveness of their sales teams. Additionally, the powerful CRM integration and Web-based technology available with Callbright provide a call management system that offers Ford dealerships demographic information about prospective customers in real time, helping them maximize sales opportunities and profitability.

"FordDirect is excited to extend our relationship with Callbright," said Jared Rowe, executive vice president of operations. "Our Call Tracking and Call Track-10 Services, supported by Callbright, drive Internet phone referrals, help dealers maximize their profitability and support our mission to help dealers sell more cars and trucks."

Jim Wright, vice president of sales for Callbright states, "The Callbright and FordDirect relationship is a true partnership that dates back to 2003. The FordDirect staff is an extremely dedicated group of professionals who are a very proficient arm of Callbright for their dealers. The result is that Ford dealers have the benefit of using one of the most feature rich technology platforms to drive leads, maximize their advertising spend, and improve customer relationships, all while increasing their bottom line."

About Callbright

Callbright provides complete, real-time telephone communication management via Web-based tools to help businesses optimize marketing investments and enhance customer relationships. Callbright clients can track advertising effectiveness through telephone responses, record and monitor inbound calls, track outbound calls and send broadcast messages. Additionally, training features provided through Callbright help establish accountability and improve the performance of personnel, leading to increased profitability.

About FordDirect

FordDirect (http://www.forddirect.com) is a joint venture between Ford Motor Company and its Ford franchised dealers to create a comprehensive Internet presence for dealers and provide marketing services that help dealers sell more cars and trucks. To date, dealers have sold more than 1.6 million vehicles through FordDirect Internet referrals and sales from FordDirect referrals now represent about 16 percent of total Ford retail sales. FordDirect provides dealers new and preowned marketing services, call tracking, lead management solutions, dealer websites, FDAF marketing products, search optimization and marketing, and other marketing services. FordDirect is headquartered in Dearborn, Michigan.

SOURCE Callbright