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National Press Release

GreenLite(TM) - The Evolution of Low Mass Automotive Foam Solutions

Published 2009-01-12 06:00
By The Woodbridge Group

DETROIT, Jan. 12 /PRNewswire/ -- The Woodbridge Group has announced GreenLite(TM) automotive foam, to support improved environmental performance initiatives. This new low mass foam technology, now offers many opportunities for customers looking to achieve high quality, high performance, low mass polyurethane foam solutions, at the industry's highest green content levels.

While multiple firmness polyurethane foam is well known in the industry, the concept of significantly varied densities within the same part is new. Woodbridge Stream Architecture(TM) advanced chemical delivery systems, offer a broader chemical formulating window. Densities, as low as 24kg/m(cubed) can now be achieved, to help customers optimize low mass solutions based on performance requirements. Weight savings of up to 30-50% can now be offered for specific applications.

Martin Mazza, Senior Vice President of Marketing and Global Sales, The Woodbridge Group points out, "GreenLite automotive foam solutions respond to a very specific and time sensitive industry need, namely to deliver low mass technologies tailored to specific OEM requirements. GreenLite solutions are all about understanding where we can offer weight savings without sacrificing any aspect of performance, be it comfort, functionality or quality."

GreenLite technologies include a growing menu of innovations including ComfortLite(TM) seating foams. ComfortLite solutions utilize appropriate performance requirements to drive seating foam weight reductions. Three key opportunities include the Frequency of Use for each seat within the vehicle, the Distinct Comfort Zones within each seat, and Smart Coring the bottom surface of a seat pad, to remove mass in non essential areas.

GreenLite applications also include StructureLite(TM) Seat Frames, StrataLiner(TM) Overhead Systems, CargoTuf(TM) Load Floors and SoftSound(TM) Acoustical Management Solutions. Beyond supporting fuel efficient lighter vehicles, the GreenLite products can also be offered with BioFoam technology, which offer 5-40% plant based Polyols, to further improve the environmental performance of any GreenLite solution.

The Woodbridge Group operates 64 facilities in 21 countries, as the global leader in the development and production of polyurethane products. Automotive applications include components for seating, structural support, occupant protection, headliner systems and acoustical management, as well as a full range of value added services including engineering and design, supply chain management, assembly, sequencing and JIT delivery solutions. For more information, visit www.woodbridgegroup.com.

(R) are registered trademarks and (TM) are trademarks which are either owned or used under license by Woodbridge Foam Corporation and are also denoted in bold type.

    John Bell, Director of Global Marketing
    Phone: 905-896-3626
    Email: john_bell@woodbridgegroup.com

SOURCE The Woodbridge Group



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