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National Press Release

Mio Technology Brings New GPS Models, Software Interface, Executive Leadership and Product Strategy to CES 2009

Published 2009-01-08 13:00
By Mio Technology

LAS VEGAS, Jan. 8 /PRNewswire/ -- Mio Technology has put itself in the GPS driver's seat at CES 2009, announcing new portable navigation devices (PNDs), an improved software platform for Mio's next North American product offerings and additions to its executive marketing team.

"2009 is going to be a watershed year for Mio," said Jerry Barbera, vice president of sales and marketing, Mio Technology USA. "We've put together an impressive combination of hardware and software - combined with new leadership and strategy that will make us stand out in the market."

Mio will bring four new PNDs to market in the first half of 2009. The stylish devices span the full range from entry-level to premium and are all packed with easy-to-use features.

New PNDS

The four new PNDs in the Mio Moov line are:

    --  Mio Moov S300 - features a 3.5 inch display, preloaded with maps of the
        U.S. and Canada.  It has Text-to-Speech voice direction in English,
        Spanish and French and more than 12 million points of interest.  The
        device has an MSRP of $199.99.
    --  Mio Moov S500 - a 4.7-inch model with all the functionality of the S300.
        It has an MSRP of $249.99.
    --  Mio Moov S556 - a premium model with a stylish, ultra-flat 4.7-inch
        display. It includes the aforementioned functionality with the addition
        of Bluetooth(R) for hands-free calling and "Junction View," a
        feature that aids motorists in complex traffic intersections. The device
        has an MSRP of $299.99.
    --  Mio Moov S700 - has a mammoth 7-inch display and is perfect for
        RV's and campers.  It also includes MAD Maps content for travelers
        who are looking for preloaded scenic routes and a unique journey. The
        device includes features such as preloaded maps of the U.S. and Canada,
        Text-to-Speech in English, Spanish and French, and more than 12 million
        points of interest.  The device has an MSRP of $299.99.

New Interface

All of the devices come preloaded with Mio "Spirit" navigation software, which offers fast, easy-to-use search and navigation that enables users to get the most out of their GPS devices. The interface features uncluttered map views, faster POI searches and fewer clicks to reach the information vital to the navigation experience.

Mio Spirit is the latest evolution of the company's navigation software development capabilities. Ongoing customer feedback demanded more flexibility and quicker access when searching for POI's near their current location, their destination, or along their planned route and Mio Spirit delivers all of these capabilities. Mio has increased the navigation options and POI data, including 12 million points of interest preloaded.

New Executive and Strategy

In addition to new software and hardware, Mio has a new executive to drive the company forward in 2009. Jerry Barbera serves as the new Sales and Marketing Vice President. He is executing Mio's new product strategy - to reposition the family of personal navigation devices to be more in-line with how consumer electronics products go to market, to address the needs of entry-level customers and also be attractive at the top end of the line to high-end customers.

Concept Product on Display

Along with the new portable navigation devices, Mio will showcase its first concept Mobile Internet Device in its CES booth (No. 4204).

About Mio Technology

Mio Technology develops and markets products that enable users to take advantage of the latest developments in mobile services. The company was established in May 2002 and now has operations in Taiwan, mainland China, Europe, North America, Australia, Japan and South Korea. Mio Technology has more than 1,200 employees worldwide and sells and markets its products in over 47 countries and territories. Globally, the company offers a wide array of mobile navigation products, which today includes car navigation systems, handheld navigation systems, GPS PDA phones and GPS PDAs, all designed to enable people to explore and discover the world around them. Mio Technology is among the world's top three vendors of mobile devices with integrated GPS. The company is online at www.mio.com.

SOURCE Mio Technology



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