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National Press Release

Chrysler LLC Reports December 2008 U.S. Sales

Published 2009-01-05 15:26
By Chrysler LLC
- All Jeep(R) brand vehicles achieved sales growth over November 2008
- Chrysler Town and Country sales increased nine percent and Dodge Grand Caravan sales grew 14 percent compared to November 2008
- Dodge Ram light duty pickup sales rose ten percent versus November 2008

AUBURN HILLS, Mich., Jan. 5 /PRNewswire/ -- Chrysler LLC today reported total December 2008 U.S. sales of 89,813 units, up five percent versus November 2008 (85,260 units), and down 53 percent from the same month in 2007. For the year, Chrysler, Jeep(R) and Dodge U.S. sales decreased 30 percent (1,453,122 units) compared to total 2007 sales (2,076,650 units). Total sales were significantly affected by the industry's largest reductions in fleet sales, 63 percent for December and 31 percent for the year.

"Last year Chrysler and all of our stakeholders persevered through extraordinarily difficult economic conditions, made the necessary adjustments and always kept our focus on serving our customers," said Jim Press, President and Vice Chairman, Chrysler LLC. "As a result, our Company and our dealer network start this year stronger and better positioned to succeed in today's marketplace."

"From a customer perspective, we see consumers selecting vehicles based on their long-term transportation needs and committing to keeping vehicles for longer periods. As a result, characteristics such as utility, flexibility, efficiency and quality will grow in importance. In terms of product focus, Chrysler will continue to invest in quality and fuel efficiency improvements on its current lineup, while developing all-new vehicles for the next generation. From an organizational viewpoint, we will work with all of our stakeholders to continue the restructuring our Company. We have a special bond with the American people now and pledge to continue our efforts to provide the best quality and best value in the marketplace. We are committed to help drive America forward."

December Sales Highlights

-- All Jeep brand vehicles achieved sales growth over November 2008 sales. Jeep Wrangler, the brand's top-selling model, marked sales growth of 15 percent (7,048 units) over November.

-- Sales of the Jeep Patriot were up six percent in December (2,597 units) compared to November 2008. Year-to-date, Patriot sales grew 38 percent to reach 55,654 units.

-- Minivan sales gained momentum over November. Chrysler Town and Country sales in December grew nine percent (8,152 units) and Dodge Grand Caravan sales increased 14 percent (6,927 units).

-- Dodge Ram light duty pickup sales were up 10 percent (10,601 units) compared to November 2008, fueled by the availability of the all-new 2009 Dodge Ram.

-- The Company finished the month with 397,569 units of inventory, or a 115-day supply. Inventory is down nine percent compared with December 2007, when it totaled 438,390 units.

January Incentives

Chrysler continues to offer customers highly competitive discount and financing programs to kick off 2009. In addition to offering discounts of up to $6,000 on 2008 MY vehicles and up to $3,000 on 2009 MY vehicles to all customers, the Company is also working with Chrysler Financial and additional financing companies around the country to create packages that offer customers a wide range of options for lease and purchase financing. On select 2008 models, 0% financing is available for 72 months, and rates as low as 1.9% APR are available on select 2009 models.

For the new year, Chrysler has entered into a partnership with Credit Unions across the nation to offer an additional $500 to $1,000 discount when any of the 90 million members of Credit Unions purchase or lease a new Chrysler, Jeep or Dodge vehicle. This program was successfully piloted in December in 12 states.



              Chrysler LLC U.S. Sales Summary Thru December 2008

                                                  Month Sales           Vol %
                    Model                    Curr Yr       Pr Yr      Change
    Sebring                                    3,572        9,274       -61%
    300                                        3,707        9,950       -63%
    Crossfire                                    110          180       -39%
    PT Cruiser                                 1,823        9,738       -81%
    Aspen                                      1,515        3,022       -50%
    Pacifica                                     574        2,009       -71%
    Town & Country                             8,152       14,211       -43%
        CHRYSLER BRAND                        19,453       48,384       -60%
    Compass                                    1,225        3,295       -63%
    Patriot                                    2,597        4,987       -48%
    Wrangler                                   7,048        9,007       -22%
    Liberty                                    4,529        9,941       -54%
    Grand Cherokee                             5,504       11,753       -53%
    Commander                                  2,188        5,821       -62%
        JEEP BRAND                            23,091       44,804       -48%
    Caliber                                    2,896        8,851       -67%
    Avenger                                    2,050        8,146       -75%
    Charger                                    5,414       11,115       -51%
    Challenger                                 2,602            0         0%
    Viper                                        152           46       230%
    Magnum                                        31        2,278       -99%
    Dakota                                     1,701        2,873       -41%
    Ram P/U                                   16,618       32,118       -48%
    Journey                                    4,275          109      3822%
    Caravan                                    6,927       21,217       -67%
    Durango                                    1,435        2,480       -42%
    Nitro                                      2,036        7,350       -72%
    Sprinter                                   1,132        1,652       -31%
        DODGE BRAND                           47,269       98,235       -52%

        TOTAL CHRYSLER LLC                    89,813      191,423       -53%

              TOTAL CAR                       20,535       50,273       -59%
              TOTAL TRUCK                     69,278      141,150       -51%
    Selling Days                                  26           26



                                                  Sales CYTD            Vol %
                    Model                     Curr Yr       Pr Yr     Change
    Sebring                                    71,663       93,130      -23%
    300                                        62,352      120,636      -48%
    Crossfire                                   2,021        8,774      -77%
    PT Cruiser                                 50,910       99,585      -49%
    Aspen                                      22,254       28,788      -23%
    Pacifica                                    7,345       53,947      -86%
    Town & Country                            118,563      138,151      -14%
        CHRYSLER BRAND                        335,108      543,011      -38%
    Compass                                    25,349       39,491      -36%
    Patriot                                    55,654       40,434       38%
    Wrangler                                   84,615      119,243      -29%
    Liberty                                    66,911       92,105      -27%
    Grand Cherokee                             73,678      120,937      -39%
    Commander                                  27,694       63,027      -56%
        JEEP BRAND                            333,901      475,237      -30%
    Caliber                                    84,158      101,079      -17%
    Avenger                                    61,963       83,804      -26%
    Charger                                    97,367      119,289      -18%
    Challenger                                 17,423            0        0%
    Viper                                       1,172          435      169%
    Magnum                                      6,912       30,256      -77%
    Dakota                                     26,044       50,702      -49%
    Ram P/U                                   245,840      358,295      -31%
    Journey                                    47,097          109    43108%
    Caravan                                   123,749      176,041      -30%
    Durango                                    21,420       45,503      -53%
    Nitro                                      36,368       74,825      -51%
    Sprinter                                   14,600       16,586      -12%
        DODGE BRAND                           784,113    1,058,402      -26%

        TOTAL CHRYSLER LLC                  1,453,122    2,076,650      -30%

              TOTAL CAR                       406,125      569,859      -29%
              TOTAL TRUCK                   1,046,997    1,506,791      -31%
    Selling Days                                  308          307

SOURCE Chrysler LLC



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