National Press Release

PHILADELPHIA, Jan. 5 /PRNewswire/ -- Dealer Synergy and FranklinCovey are pleased to announce a strategic partnership to serve the unique needs of automotive dealerships. Sean V. Bradley, CEO and Founder of Dealer Synergy, nationally recognized sales trainer for the automotive industry and Karen Uriarte, Vice President of Dealer Synergy have completed the rigorous process to become certified FranklinCovey trainers.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080709/CLW085 )

As the only official partner in the automotive training area of the FranklinCovey Management & Organization Solutions Group, Dealer Synergy is now poised to bring all the dynamic principles of "The 7 Habits of Highly Effective People" to automotive retail leaders, managers and sales professionals in this highly charged competitive landscape. Dealerships that lack strong organizational and motivational skills will be at a distinct disadvantage in the market.

Sean V. Bradley said, "We all know the auto industry is clearly going through a rough year ahead, and that dealerships looking to maintain momentum need to focus now more than ever on the daily tasks at hand. With the FranklinCovey program we share with dealers a totally new and powerful way to be successful and offer team members a way to build positive habits that will serve them well in this environment."

The book, "The 7 Habits of Highly Effective People," written by Dr. Stephen R. Covey has sold more than 15 million copies worldwide and is regarded as one of the most powerful business books ever written. In 2009, Dealer Synergy will be focusing on sharing the most powerful training, consulting and leadership strategies from this book with auto dealers to not only help them survive a very tough year, but to thrive under these current market conditions.

Auto retailers clearly need to work on building leadership traits and time management principles that have helped thousands of businesses succeed and need training to continually develop strong teams within dealerships. Laying a foundation of taking proactive steps will better prepare auto dealers to maintain profits, retain valued employees and then be better prepared for the financial turnaround that will be coming later in the year.

Sean V. Bradley and Dealer Synergy have been recognized for their efforts in the industry and in 2008 they received the AutoDealer Monthly Platinum Award for the Best Automotive Internet Sales Training Company. Adding "The 7 Habits of Highly Effective People Program" to their existing Internet Sales and BDC training curriculum makes their programs even more valuable for dealers.

Dealers attending the 2009 NADA Convention in New Orleans can see Sean V. Bradley in action, as he will be a speaker at the New Orleans event being held on January 24 - 27, 2009.

About Dealer Synergy

Dealer Synergy, headquartered in Philadelphia, Pennsylvania, is an award winning Internet training, consulting and technology company. For more information, contact Karen Uriarte at Dealer Synergy at 888-379-6374. www.dealersynergy.com

About FranklinCovey

FranklinCovey is the global consulting and training leader in the areas of strategy execution, customer loyalty, leadership, and individual effectiveness. Clients include 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small- and mid-sized businesses, as well as numerous government entities and educational institutions. FranklinCovey (www.franklincovey.com) has 46 direct and licensee offices providing professional services in 147 countries.

SOURCE Dealer Synergy