National Press Release

SPRINGFIELD, N.J., Dec. 1 /PRNewswire/ -- Reinforcing its position as the avant-garde leader in the luxury watch sector, TAG Heuer today announced that it will make its fine timepieces available at authorized online retailers Tourneau.com and Barmakian.com. The e-commerce initiative makes TAG Heuer the industry's first brand to offer an entire line of luxury watches for secure purchase over the Internet.

"Our e-commerce plan offers TAG Heuer customers all the convenience of shopping online with the confidence and service they've come to expect from their favorite retailer," said Ulrich Wohn, President and CEO of LVMH Watch & Jewelry for North America.

"By making their timepieces available at Tourneau.com, TAG Heuer has enabled both our customers and salespeople to extend their relationship beyond the physical walls of our stores," said Andrew Block, Executive Vice President of Tourneau. "Together we're able to offer watch enthusiasts that rare combination of trusted retailer and trusted brand."

Edward Bush, Managing Partner of Barmakian Jewelers added, "Our customers will be thrilled to know that they can finally purchase authentic TAG Heuer timepieces safely and easily at Barmakian.com."

Like its timepieces, the TAG Heuer shopping experience is intuitively designed and extremely functional. Upon selecting the TAG Heuer brand at Barmakian.com or Tourneau.com, the shopper will see a trademarked, rotating TAG Heuer shield indicating that they are entering an authorized site. This symbol assures people that they are buying a real, TAG Heuer timepiece that is covered under the same warranty and service that they would get from purchasing at their local Barmakian and Tourneau stores.

Once inside the site, customers will be able to search and shop for the entire line of TAG Heuer watches through such options as series name, style, features, occasion and even brand ambassador picks. Detailed images of the timepieces will be accompanied by a comprehensive list of features as well as a comparison chart that enables shoppers to compare several models at once. Advanced search options will let savvy web-crawlers drill down to even greater detail while perusing the sites.

"Now, in addition to browsing for TAG Heuer pieces at Tourneau.com and Barmakian.com, you can safely buy the genuine article online and have it arrive right to your door," noted Wohn.

TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch Brands. The Swiss watch making legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is today the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected in its partnerships with Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso, youngest ever and already two times Formula 1 world champion and Lewis Hamilton, GP2 world Champion in 2006. With two times Formula 1 world vice-champion and Scuderia Ferrari F1 driver Kimi Raikkonen, with world number 1 golfer Tiger Woods and WTA star tennis player Maria Sharapova, with NASCAR idol Jeff Gordon, Champcar three times world champion Sebastien Bourdais, promising talent Bruno Senna as well as Hollywood and Bollywood icons Brad Pitt, Uma Thurman and Shah Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour!

SOURCE TAG Heuer