National Press Release

ROCK HILL, S.C., Nov. 18 /PRNewswire/ -- Insignia Group LC releases the results of the analysis of independent data examining the impact of use of the Insignia Accessories System on dealership PNUR (Per New Unit Retail). According to the data, dealers who use the Insignia system sell 30% more accessories than non-Insignia dealers. The study further indicates that the potential for sales increases as usage increases -- up to 33% higher if used twice daily.

The data from 1273 dealerships included accessories sales and the number of vehicles sold at each dealership. Many manufacturers use these numbers to calculate a "per vehicle" accessory sold (or "sales") average. The total accessories sales for all 1273 during the 8 month period were $43M. The 320 Insignia customers in the group accounted for over half the total sales with $23.6M in accessories sales.

Insignia found, its 320 dealers had an average of $131.44 accessories sales per vehicle, 30% higher than the $101.60 per vehicle average of the 953 non-Insignia customers. In addition, 217 of 320 Insignia dealers used the system on average twice per day and had a per vehicle average of $133.75.

"This independent data confirms what our own internal tracking and data shows," says David Stringer, president of Insignia. "Insignia customers, who use our system to sell accessories on new, used and serviced vehicles, sell more accessories and more vehicles."

About Insignia:

Insignia, the premier provider of accessory sales innovations, has been helping dealers to maximize dealerships' profits through accessory sales for more than 6 years, facilitating over $130,000,000 in accessory sales. Insignia currently supports 17 brands and serves over 1700 dealerships nationwide. From accurate data to useful sales tools, services, and training, Insignia simplifies the accessories sales process so orders can be fulfilled quickly and easily. Every deal -- every day.

    Media Contact:
    Annie Saleh
    888-579-4458, Ext: 8621
    Email: asaleh@insigniagroup.com

SOURCE Insignia Group LC