National Press Release

Full back booster features new Elemental Safety System(TM)

TROY, Mich., Nov. 17 /PRNewswire/ -- Today, clek(TM) announces the launch of its new full back booster seat, oobr(TM). Building off the success of olli(TM), the first backless booster with rigid LATCH, oobr utilizes advanced engineering techniques for additional safety and convenience. Setting a new standard in boosters, oobr is uniquely designed to provide all-around protection and comfort for kids.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/magnaclek/34851/

Engineered with front, rear and side impact protection in mind, oobr features the exclusive Elemental Safety System(TM), comprised of five structural safety elements:

    --  First-ever magnesium back frame better contains the child's torso
        during a side impact collision and protects against vehicle intrusion.
    --  Rigid LATCH system secures the booster seat in place, while providing
        easy installation.
    --  Steel headrest structure with deep side wings reduces twisting movements
        and improves head protection in a collision.
    --  Energy-absorbing foam layer results in less force transferred directly
        to the child in a collision.
    --  Belt guides improve belt positioning on shoulders and hips.

Providing ultimate convenience, oobr is the first booster seat to utilize Crypton(R) Super Fabrics, which feature an integrated moisture barrier that protects the seat from bacteria, stains, static and odors.

Additionally, oobr offers the flexibility of a removable back and adjustable headrest to accommodate a wider range of children. The full back is ideal for children between 38-57 inches tall who weigh 33-100 pounds. When the back is removed, it is suitable for children between 40-57 inches tall who weigh 40-100 pounds.

A variety of stylish designs are also available, including special edition seats that feature Paul Frank's(R) lovable, wide-mouthed monkey Julius, and his canny friend Skurvy.

Starting at $239.99, oobr will be available online and in local boutique stores in Spring 2009.

About clek

clek provides modern products for today's families on the go. Utilizing contemporary styling cues and advanced engineering techniques, clek products excel in both "form" and "function." With simple innovative solutions, clek products are designed to make life easier without sacrificing style or safety.

SOURCE clek