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National Press Release

Americans Strongly Support Aiding U.S. Automakers, Survey Finds

Published 2008-11-14 12:01
By Peter D. Hart Research Associates

WASHINGTON, Nov. 14 /PRNewswire-USNewswire/ -- By nearly two-to-one, Americans across all segments of the population believe the U.S. government should provide loans to American automakers, according to a poll released today by Peter D. Hart Research Associates.

"Americans' broad support for providing government assistance to the auto industry is built mainly on a genuine fear that a failed GM, Ford, and Chrysler could lead to a depression," said Peter Hart, chairman of the national polling firm. "But their support also is grounded in the hope that a revitalized auto industry could mean good things for the manufacturing sector and the country as a whole."

The Hart poll, conducted Nov. 11-12, found that 55% of Americans believe that the government should provide loans to American automakers, while 30% oppose. Members of all political stripes (Democrats, Republicans and independents) support this action. By an even wider margin (64% to 25%), Americans agree with President-elect Barack Obama's stand of ensuring that the American automobile industry is able to continue to operate.

Hart said that behind the support for the automakers is a fear that the failure of GM, Ford, and Chrysler in the next few years could trigger an economic depression (with 60% believing a depression would result). Nearly 80% (79%) of Americans believe that the auto industry is very or extremely important to the U.S. economy.

The Hart poll found that Americans have deep concerns about the harmful impacts of the collapse of the U.S. auto industry:

    --  90% fear the harm it would do to America's manufacturing sector.
    --  84% of Americans say it would harm the U.S. economy.
    --  70% fear the harm it would do to America's standing in the world.
    --  68% worry about the lack of consumer choice for America's car
        buyers.

"The public sees in stark terms the harm it would do to the country if the domestic auto industry no longer had the resources to produce vehicles," Hart said. "It is recognition that it is the country's central manufacturing base."

The polling organization of Peter D. Hart Research Associates was commissioned by General Motors to conduct an independent survey. GM had no input or review of the design, methodology, content or interpretation of the survey.

The poll was conducted by telephone among a cross section of 804 American adults on Nov. 11 and 12, 2008. The data's margin of error is plus or minus 3.5 percentage points for 804 adults at the 95% confidence level. Sample tolerances for subgroups are larger.


    1724 Connecticut Avenue, NW               Interviews: 804 adults
    Washington, DC 20009                      Dates: November 11-12, 2008
    (202) 234-5570


    FINAL                                     48  Male
                                              52  Female
    Study #8877                             [109]
    Auto Industry Survey
    November 2008

Please note: all results are shown as percentages unless otherwise stated.


    1. Do you or does anyone in your household work in market or opinion
       research, advertising or public relations, media, including radio,
       television, print, or on-line publications, or the auto industry,
       including auto sales, manufacturing, or finance?

       Yes                            -       TERMINATE      [137]
       No                            100       CONTINUE
         Not sure/refused             -       TERMINATE


    2.  For statistical purposes only, would you please tell me how old you
        are?  (IF "REFUSED," ASK:) Well, would you tell me which age group
        you belong to?

        18-24                          4      [138-139]
        25-29                          8
        30-34                         13
        35-39                          6
        40-44                          7
        45-49                         12
        50-54                         11
        55-59                         11
        60-64                          9
        65 -69                         6
        70-74                          5
        75 and over                    7
          Refused                      1


    3a.  And again, for statistical purposes only, are you from a Hispanic
         or Spanish-speaking background?

         Yes, Hispanic                  10       [140]
         No, not Hispanic               90
           Not sure/refused             -


    3b.  And again, for statistical purposes only, what is your race --
         white, black, Asian, or something else?

         White                          76       [141]
         Black                          11
         Asian                           1
         Other                           4
           Hispanic (VOL)                7
           Not sure/refused              1

My next questions are about the American automobile industry. . .


    4.  How important do you feel the American automobile industry is
        to the American economy -- extremely important, very important,
        somewhat important, not important, or not at all important?

        Extremely important            38       [142]
        Very important                 41
        Somewhat important             17
        Not important                   2
        Not at all important            1
          Not sure                      1


    5.  If the American automobile industry no longer had the resources
        to produce vehicles, how much harm would it cause to (READ ITEM)
        -- a great deal of harm, quite a bit of harm, just some harm, or
        very little harm?

          THIS TABLE HAS BEEN RANKED BY THE PERCENTAGE WHO SAY A
                          GREAT DEAL OF HARM

                                              Harm
                                      A    Quite Just  Very  Not
                                    Great  A Bit Some Little Sure
                                     Deal  ----- ---- ------ ----
                                     ----

    America's manufacturing job
     sector                             58    32    7     2    1  [146]
    The American economy                52    32   12     3    1  [143]
    America's standing in the world     37    33   19     7    4  [144]
    Consumer choice for America's
     car buyers                         37    31   21     8    3  [145]


    6.  Do you believe that the government should or should not provide
        loans to America's automakers so they have the money to
        manufacture vehicles?

        Government should provide loans         55      [147]
        Government should not provide loans     30
          Not sure                              15


    7.  President-elect Barack Obama has stated that one of his first
        economic priorities as president is to make sure that the
        American automobile industry continues to be able to operate, and
        he favors an economic assistance program to help them.  Do agree
        or disagree with him?

        Agree                         64      [148]
        Disagree                      25
          Not sure                    11


    8.  Do you believe that America's automakers will face bankruptcy
        without government loans?

        Yes                           60      [149]
        No                            22
          Not sure                    18


    9.  The federal government has recently provided financial aid to the
        insurance and banking industries to make sure that these industries
        do not fail. Do you feel that providing financial aid to ensure
        that the U.S. auto industry does not fail is more important, just
        as important, or less important?

        More important                 14       [150]
        Just as important              55
        Less important                 27
          Not sure                      4


    10.  If General Motors, Ford, and Chrysler were to go out of business
         in the next few months, how likely do you think this would be to
         trigger an economic depression in the U.S. -- extremely likely,
         very likely, somewhat likely, not likely, or not at all likely?

         Extremely likely               33       [151]
         Very likely                    27
         Somewhat likely                29
         Not likely                      7
         Not at all likely               2
           Not sure                      2



    11.  I'm going to describe several reasons some people say it is
         important to ensure the survival of America's automakers. Please
         tell me how important you feel each reason is using a
         zero-to-ten scale, on which a "ten" means that you feel that
         reason is extremely important, and "zero" means you feel it is
         not at all important.

         (AFTER EACH ITEM READ:)  On a scale of zero to ten, how important
         is this as a reason to ensure the survival of America's automakers?

      THIS TABLE HAS BEEN RANKED BY THE PERCENTAGE WHO SAY EXTREMELY
                        IMPORTANT (SCORE OF 9-10)
                 Extremely                           Not At All
                 Important                           Important  Cannot
                 10    9     8    7   6   5   4   3   2   1   0  Rate
                 --    -     -    -   -   -   -   -   -   -   -  ----
    To protect
    American
    Jobs         51   10    15    9   3   5   1   2   1   1   1   1 [152-153]



    To keep
    this
    recession
    from
    becoming a
    depression   37   11    18    9   5   8   3   2   2   1   3   1 [154-155]



    America
    can't
    afford for
    China, Japan,
    South Korea,
    and Europe
    to lead the
    way in
    building
    cars that
    run on
    alternative
    fuels        39    7    15    7   6  13   2   2   3   1   3   2 [158-159]



    America will
    be a weaker
    nation if it
    can't
    manufacture
    cars and
    trucks        31  10    15   11   6  11   4   4   2   1   4   1 [160-161]



    Because
    America's
    manufacturing
    base is
    important
    for national
    security      29   8   15   12    8  11   3   5   1   1   5   2 [156-157]

12. Let me read you four facts about the auto industry's effect on the American economy.

    1. The U.S. auto industry affects numerous other American industries because
       it is the largest purchaser of steel, copper, plastics, electronics, and
       computer chips.
    2. The U.S. auto industry provides pensions to seven hundred and
       seventy-five thousand Americans and health benefits to two million
       Americans.
    3. The U.S. auto industry supports approximately five million U.S. jobs in
       all fifty states.
    4. The U.S. auto industry has fourteen thousand dealers in nearly every town
       in America employing seven hundred thirty thousand people.


    Knowing this, if General Motors, Ford, and Chrysler were to go out of
    business in the next few months, how likely do you think this would be
    to trigger an economic depression in the U.S. -- extremely likely, very
    likely, somewhat likely, not likely, or not at all likely?

    Extremely likely               44       [162]
    Very likely                    32
    Somewhat likely                18
    Not likely                      4
    Not at all likely               1
      Not sure                      1


    13.  If you learned three to five years from now that America's
         automakers had successfully weathered the current economic
         challenges and emerged as leaders in the worldwide automobile
         industry, how important would that be to America -- extremely
         important, very important, somewhat important, not important,
         or not at all important?

         Extremely important            44       [163]
         Very important                 38
         Somewhat important             16
         Not important                   1
         Not at all important            -
           Not sure                      1


    14.  Which of the following types of vehicles, if any, do you or
         members of your household own or lease?

         A hybrid vehicle                              3            [164-165]
         A compact car                                25                 >
         A full-size passenger car                    22
         A mid-size passenger car                     31
         A station wagon                               4
         A minivan                                    16    CONTINUE
         A pick-up truck                              35
         A small SUV or crossover                      9
         A mid-size SUV or crossover                  16
         A large SUV                                  12
           Other (VOL)                                 5
           None/do not own or lease any vehicle (VOL)  3    Skip to
           Not sure                                    -    FACTUALS

(ASK RESPONDENTS WHO SAY THEY HAVE A VEHICLE IN Q.14.)



    15.  What brands of vehicles do members of your household own or lease?

    Acura                             1      [166-168]
    Audi                              1          >
    BMW                               2
    Buick                             5
    Cadillac                          3
    Chevrolet                        26
    Chrysler                         10
    Dodge                            11
    Ford                             32
    GM                                9
    Honda                            14
    Hyundai                           2
    Infiniti                          2
    Jaguar                            1
    Jeep                              4
    Lexus                             2
    Mazda                             4
    Mercedes Benz                     2
    Mitsubishi                        2
    Pontiac                           4
    Porsche                           -
    Saab                              -
    Saturn                            2
    Scion                             -
    Subaru                            3
    Toyota                           21
    Volkswagen                        3
    Nissan                            7
    Volvo                             1
    Kia                               1
    Oldsmobile                        2
    Mercury                           1
    Lincoln                           1
    Other                             3
      Not sure                        2

FACTUALS: Now I am going to ask you a few questions for statistical purposes only.


    F1.  What is the last grade that you completed in school?

    Grade school                             1     [176-177]
    Some high school                         5
    High school graduate                    24
    Some college, no degree                 17
    Vocational training, 2-year college      9
    4-year college/bachelor's degree        26
    Some postgraduate work, no degree        2
    2-3 years' postgraduate
     work/master's degree                   11
    Doctoral/law degree                      3
      Not sure/refused                       2


    F2.  Are you currently employed?  (IF CURRENTLY EMPLOYED:)  What type
         of work do you do?

         (IF NOT CURRENTLY EMPLOYED:) Are you a student, a homemaker,
         retired, or unemployed and looking for work?

         Currently Employed
         ------------------
           Professional/ manager         25     [178]
           White-collar worker           20
           Blue-collar worker            16
           Farmer, rancher                -
         Not Currently Employed
         ----------------------
           Student                        2
           Homemaker                      7
           Retired                       23
           Unemployed, looking for work   5
           Other                          -
           Not sure                       2


    F3a.  Are you registered to vote, or have you not had a chance to
          register?

          Registered                     91       [215]
          Not registered                  7
            Not sure                      2


    F3b.  Generally speaking, do you think of yourself as a Democrat,
          a Republican, an independent, or something else? (IF "DEMOCRAT"
          OR "REPUBLICAN," ASK:) Would you call yourself a strong
          (Democrat/Republican) or not a very strong (Democrat/Republican)?
          (IF "INDEPENDENT," ASK:) Do you think of yourself as closer to the
          Republican Party, closer to the Democratic Party, or do you think
          of yourself as strictly independent?

          Strong Democrat                   28       [216]
          Not very strong Democrat           7
          Independent/lean Democrat          8
          Strictly independent              17
          Independent/lean Republican        6
          Not very strong Republican         8
          Strong Republican                 17
            Other (VOL)                      3
            Not sure                         6


    F4.  If you added together the yearly income of all the members of
         your family who were living at home last year, would the total be
         less than ten thousand dollars, between ten thousand dollars and
         twenty thousand dollars, between twenty thousand dollars and thirty
         thousand dollars, between thirty thousand dollars and forty thousand
         dollars, between forty thousand dollars and fifty thousand dollars,
         between fifty thousand dollars and seventy-five thousand dollars,
         between seventy-five thousand dollars and one hundred thousand
         dollars, between one hundred thousand dollars and one hundred and
         fifty thousand dollars, or would the total be more than that?

         Less than $10,000                     1     [217-218]
         Between $10,000 and $20,000           7
         Between $20,000 and $30,000           8
         Between $30,000 and $40,000           6
         Between $40,000 and $50,000           6
         Between $50,000 and $75,000          17
         Between $75,000 and $100,000         15
         Between $100,000 and $150,000        12
         More than $150,000                    8
           Not sure/refused                   20

November 2008 Poll On Americans' Views of the Auto Industry

The accompanying poll results are from a survey conducted by the polling organization of Peter D. Hart Research Associates for General Motors on November 11 and 12, 2008. The survey was conducted by telephone among a cross section of 804 American adults.

The national sample for this poll was drawn in the following manner: 350 geographic points were randomly selected proportionate to the population of each region and, within each region, by size of place. Individuals were selected in accordance with a probability sample design that gives all landline telephone numbers (both listed and unlisted) an equal chance to be included. One adult, 18 years old or over, from each household was included, selected by a systematic procedure to provide a balance of respondents by sex.

The data's margin of error is plus or minus 3.5 percentage points for 804 adults at the 95% confidence level. Sample tolerances for subgroups are larger.

SOURCE Peter D. Hart Research Associates



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