National Press Release

DEARBORN, Mich., Nov. 14 /PRNewswire-FirstCall/ --

-- Ford Motor Company gives out an All-New 2009 F-150 to a lucky audience member of Univision's top rated variety show "Sabado Gigante."

-- Audience member, Denise Diaz, won the new 2009 Ford F-150.

-- The F-150 giveaway marks the first time ever that an automotive company utilizes Univision's "Sabado Gigante" as the exclusive program to introduce a new name plate to the Hispanic consumer.

-- The newly redesigned F-150 features unsurpassed fuel economy (21 MPG), best in class towing, standard trailer sway control system, more interior space and the latest technology including Sirius(R) travel link.

One lucky audience member from Univision's variety show "Sabado Gigante" walked away with a brand new 2009 Ford F-150 during the last edition of the top-rated show. Host Don Francisco revealed the new truck model to the Hispanic market on Saturday, November 8 during various segments of the show. Denise Diaz, a contestant from Weston, FL, was picked along with four others to select the key that would unlock Ford's new truck model. Diaz had the right key and walked away with the 2009 F-150. In a first for an automotive company, Ford Motor Company (NYSE: F) chose Sabado Gigante" as the exclusive TV program to introduce its new redesigned truck to the Hispanic community.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081114/CLF017 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20051116/FLW008LOGO-c )

"I still can't believe I had the winning key to the F-150. When the key turned and opened the door to the truck, I was in complete shock," said Denise Diaz. "I want to thank Ford and "Sabado Gigante" for giving an audience member the opportunity to win the truck. I can't wait to take my family for a ride and enjoy all the great features that the F-150 offers. Winning a vehicle was an unbelievable experience."

With the help of Mario Kreutzberger (better known as Don Francisco), the legendary host who has been commanding the show for more than four decades, Ford officially kicked of its new campaign for the All-New F-150. Ford's long-standing relationship with the show made it a perfect match to jump-start its multifaceted Hispanic marketing campaign for its signature truck.

Airing at 8 PM EST/PST /7 CST every Saturday, "Sabado Gigante," reaches more Hispanic viewers than any other weekend show on television and has become a staple among Hispanic families in the U.S. To date, it remains the longest running variety show in television history having started in 1962 in Chile. The program's deep rooted history and on-going success and sustainability equals Ford's commitment of setting the standard for capability, reliability and quality among car manufacturers in the U.S.

"We are thrilled to have been able to give away an All-New 2009 Ford F-150 to one lucky audience member of the show. Ford has been the exclusive domestic automotive sponsor within "Sabado Gigante" since 2000 and we are proud to have partnered with Don Francisco to introduce one of our new models," said Dave Rodriguez, Multicultural Marketing Communications Manager at Ford Motor Company. "The show's credibility as well as popularity with the Hispanic community made "Sabado Gigante" the perfect platform to allow us to connect with the thousands of viewers that tune in every week. We are excited for the winner, Denise, and know that she will enjoy her new truck."

The cutting edge creative campaign for The All-New F-150 targeting Hispanic truck enthusiasts will begin on Saturday, November 15 during "Sabado Gigante," when broadcast, print and online advertisement will be rolled out. The campaign will focus on the new pickup's class-leading capability, unsurpassed fuel economy, safety leadership and smart technologies. Ford's campaign aims at core truck buyers who use their pickups for work and play and need to see what -- and how -- the new F-150 delivers that other trucks simply can't.

The All-New F-150 has superior engineering that delivers innovative solutions to consumers and not only tows more than any other truck (11,300 pounds) but keeps control thanks to a standard advanced trailer sway control system. Class exclusive features such as box side and tailgate steps make accessing the best in class payload of up to 3,030 pounds less of a chore than any other truck. All this while posting fuel economy no other Truck can beat -- 21 MPG.

The leadership doesn't stop there. The F-150 Super Crew has given 6" inches of additional legroom to the cabin and flattened load floor, providing the most usable space for people and cargo. Add in other key features such as a rearview camera system, stowable bed extender, cargo management system, SYNC's voice activated communication system, a Sony sound system and an advanced navigation system that features Sirius(R) travel link, it is easy to see why no other truck can match the all new 2009 F-150.

"The 2009 truck brings the best of both worlds to the consumer as it combines Ford's rugged performance with incredible mileage," added Rodriguez. "I am confident that once the consumer explores the All-New F-150, they will be amazed that this legendary truck that has been so popular among the Latino market is now enhanced with state-of-the-art features that make this vehicle the best in its class."

Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 244,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo, Mazda, and until completion of their sale, Jaguar Land Rover. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordvehicles.com.

SOURCE Ford Motor Company