National Press Release

BIRMINGHAM, Ala., Nov. 13 /PRNewswire/ -- Toyota recently awarded winner Alisha Hinson of Bessemer, Alabama, a fully loaded Toyota Camry V6 XLE at the Limbaugh Toyota dealership for her win at the interactive adventure, IFLOOKSCOULDKILL.COM. Intrigued by an "If Looks Could Kill" print ad, Hinson and her niece eagerly competed until the mission was complete. The stylish Toyota Camry was a timely win with Hinson's birthday approaching and her current vehicle out of commission.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081113/AQTH114)

Toyota's "If Looks Could Kill" interactive campaign consisted of six weekly episodes featuring an African American main character Bianca Turner, an Assistant Fashion Designer who becomes entangled in a world of espionage. Turner's sidekick, her 2009 Toyota Camry V6 XLE, helps her escape danger.

High performance features such as touch navigation, push button start and Bluetooth phone technology enable Bianca to maneuver quickly, stay connected and remain on target. Participants tuned in weekly to assist Bianca with her missions as they competed for prizes including a 2009 Toyota Camry V6 XLE.

Alisha Hinson's drive and exuberance personified heroine Bianca Turner from the "If Looks Could Kill" episodes. Hinson managed to beat out hundreds of mavens on IFLOOKSCOULDKILL.COM, where espionage and high fashion collided.

"We are excited to announce Alisha Hinson as the grand prize winner. The 'If Looks Could Kill' campaign was designed to engage and inspire women with relevant and compelling content, putting them in the driver's seat of the Toyota Camry," states Chris Conard, National Advertising Manager, Toyota Motor Sales, USA, Inc.

For more information on IFLOOKSCOULDKILL.COM or the 2009 Toyota Camry visit http://WWW.IFLOOKSCOULDKILL.COM and http://www.toyota.com.

SOURCE Toyota