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National Press Release

Subaru Posts September Sales

Published 2008-10-01 15:32
By Subaru of America, Inc.
Continues to Outperform Industry - Year-to-Date Sales Up 4 Percent
Marketshare at Record Levels

CHERRY HILL, N.J., Oct. 1 /PRNewswire-FirstCall/ -- Subaru of America, Inc. today posted total Year-to-Date sales of 143,789 units, a 4 percent gain over YTD September 2007 of 138,622 units.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080325/SUBARULOGO )

Sales for the Subaru Forester were up 28 percent or 4,804 units for the month of September versus September 2007 sales of 3,746 units, while the Subaru Legacy Sedan posted its best September ever -- up an impressive 14 percent over the same period last year or 2,228 units from 1,954 units.


                 8-Sep    7-Sep      +/-    YTD 08    YTD 07    +/-
    Impreza      4,098    4,195      -2%    37,142    33,323    11%
    Legacy       2,228    1,954      14%    17,705    15,472    14%
    Outback*     2,620    4,823     -46%    35,179    42,337   -17%
    Forester     4,804    3,746      28%    44,695    33,938    32%
    Tribeca        741    1,730     -57%     9,067    12,434   -27%
    Total**     14,491   16,448  -11.80%   143,787   137,504     4%


    *Includes Legacy Wagon

**Total sales include 1 Baja sale in 2008 and 9 Baja sales in September 2007.

"We are up 4 percent in total sales for the year and the Subaru Impreza, Forester and Legacy Sedan are on record pace with their best 9 months results ever," said Tim Colbeck, vice president of sales for Subaru of America. "Our products are well positioned as consumers are rationalizing their purchase decisions in favor of value, dependability, capability and economy. In short, Subaru represents a sensible decision in these volatile times."

"Despite the economic turbulence in the marketplace, the fundamental appeal of Subaru products continue to gain momentum," said Thomas J. Doll, executive vice president for Subaru of America. "Our vehicles represent a great alternative to traditional SUVs. They are produced in zero landfill production plants, are equipped with symmetrical All-Wheel Drive technology and the horizontally opposed Subaru boxer engine, and are not only fuel efficient, but also provide a low total cost of ownership," Doll added.

For information about Subaru of America, Inc. and Subaru vehicles, visit our media website at www.media.subaru.com.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

    Contact:
    Heather Ward
    Subaru of America, Inc.
    856-488-5093
    hward@subaru.com

    Michael McHale
    Subaru of America, Inc.
    856-488-3326
    mmchale@subaru.com

SOURCE Subaru of America, Inc.



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