National Press Release

MALVERN, Pa., Oct. 1 /PRNewswire/ -- Demonstrating its continued commitment to increase driver safety and improve its customer's overall quality of life, Allstate Insurance Company today announced it is launching a groundbreaking brain fitness software program, InSight(TM) in Pennsylvania via Allstate Agents. Examining the latest advance in driving safety, Allstate believes this innovative program has the potential to improve what could be the most important piece of auto safety equipment -- the mind of the driver.

Unlike most brain fitness software, InSight(TM) is designed to reverse age related cognitive decline and greatly improve a driver's visual alertness. If using the software is successful in reducing accident rates among customers 50 years and older, Allstate may begin offering discounts to mature drivers who use the computer-based exercises. Allstate has entered into a relationship with Posit Science(R), the leader in clinically validated brain fitness programs and developer of InSight(TM), to offer this software program.

"Allstate's commitment to reinventing protection for the consumer -- at every stage in life -- goes beyond protecting possessions. We're offering people an innovative solution in hopes of improving their personal safety and quality of life," said John Kane, regional distribution leader, Allstate Insurance Company. "Allstate has a strong history of providing differentiated products and services for our customers and we are continually seeking ways to add value to our customers. Together with Posit Science, we are embarking into uncharted territory to help meet the need of a growing population."

The InSight(TM) program is being launched in Pennsylvania, home to the fifth highest population of Allstate customers within the 50 - 75 age group. Allstate will invite selected Pennsylvania drivers, 50 years and older to validate the impact cognitive training has on driving safety. With nearly 200,000 Pennsylvania drivers on the invitation list, Allstate is excited about the positive impact the program is expected to have on the state's roadways.

Over the past three years, Pennsylvania roadways were the site of nearly 121,000 reportable accidents involving drivers between the ages of fifty and seventy five. Tragically, more than 1,300 people lost their lives in these collisions, according to the Pennsylvania Department of Transportation.

The InSight(TM) program has been shown in more than a dozen National Institutes of Health funded studies to improve visual processing skills known to be important for safe driving. The technology has been shown to reduce dangerous driving maneuvers by up to 40% and improve stopping distance by an average of 22 feet when traveling at 55 miles per hour. In fact, scientific studies have demonstrated that training can reduce crash risk by up to 50%. Allstate's roll out is intended to evaluate interest in this approach to improving driving performance.

"Allstate leads the way in driver safety once again by focusing on the number one driver safety device, the brain," said Jeff Zimman, CEO of Posit Science. "Allstate and Posit Science are protecting more than your car and your wallet; they are also protecting you and saving lives by implementing a program shown to improve driving abilities and reduce crash risk."

For a demonstration of the InSight(TM) software and for additional information, log onto www.allstate.com.

About Posit Science

Posit Science is the leading provider of clinically validated brain fitness products and services. The company works with more than 50 scientists from prestigious universities to design and test its computer-based programs. More than 30 published studies show that the company's patented technologies significantly increase the brain's processing speed, improve memory, and enhance the quality of everyday life. Posit Science has received numerous grants, awards and accolades from organizations including the National Institutes of Health (NIH), the American Society for Aging (ASA), and CNBC. For more information visit www.positscience.com or call 1-866-599-6463.

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate(R)" slogan, Allstate is reinventing protection and retirement to help individuals in approximately 17 million households protect what they have today and better prepare for tomorrow. Customers can access Allstate products and services such as auto insurance and homeowners insurance through approximately 14,700 exclusive Allstate agencies and financial representatives in the U.S. and Canada, or in select states at allstate.com and 1-800 Allstate(R). Encompass(R) and Deerbrook(R) Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker- dealers. Customers can also access information about Allstate Financial Group products and services at myallstatefinancial.com.

    Contact:  Tracey King                  Brett Ludwig
              Allstate                     Allstate
              610.251.3092                 610.251.3480
              tracey.king@allstate.com     bludw@allstate.com

SOURCE Allstate Insurance Company