National Press Release

IRVINE, Calif., Oct. 1 /PRNewswire/ -- Kia Motors America (KMA) today announced September sales of 17,383 units with year-to-date sales of 228,088 units. Passenger cars are up 17.2 percent year to date, with Rondo, Kia's value-laden CUV, posting a 3-percent increase over the same month last year and a 38.4-percent increase year to date.

Optima and Rio also posted year-to-date increases of 31.5 and 21.7 percent respectively with 40,778 and 30,329 units sold.

"Considering the current economic climate we are pleased to see consumers recognizing and appreciating our passenger cars for the value, safety and fuel efficiency they bring to the market," said Tom Loveless, vice president of sales, KMA.

Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site -- http://www.kia.com. For media information, including photography, visit http://www.kiamedia.com.

                             MONTH OF SEPTEMBER           YEAR-TO-DATE
    Model                     2008         2007         2008         2007

    Rio                      2,071        2,638       30,329       24,930

    Spectra                  3,878        5,785       58,915       55,546
    Optima                   1,905        3,004       40,778       31,021
    Amanti                     163          220        2,806        5,057
    Sportage                 1,721        4,083       27,853       36,150
    Sorento                  3,163        3,249       20,636       29,687
    Sedona                   1,648        2,544       20,858       31,825
    Rondo                    2,642        2,564       24,680       17,827
    Borrego                    192          n/a        1,233          n/a

    Total                   17,383       24,087      228,088      232,043

SOURCE Kia Motors America (KMA)