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National Press Release

Ford Focus Continues to Surprise, Outpace Segment

Published 2008-08-01 12:00
By Ford Motor Company
- Ford Focus sales were up 16 percent in July and 26 percent year-to-date.
- Total car sales up 8 percent.
- Consistent with industry trends, crossover sales in July were down 8 percent, sport utilities were down 54 percent, and trucks and vans were down 18 percent.
- Ford, Lincoln and Mercury sales totaled 156,406 in July, down 13 percent.

DEARBORN, Mich., Aug. 1 /PRNewswire-FirstCall/ -- Ford's (NYSE: F) redesigned Focus continues to surprise auto industry watchers and customers alike with strong sales, revenue growth, fuel economy and industry-first technology.

While Ford and industry sales experienced a double-digit sales decline in July, Ford Focus sales climbed 16 percent versus a year ago. Year-to-date, Focus sales were up 26 percent, compared with industry-wide small car growth of approximately 9 percent.

Focus has surprised in areas other than sales:

-- Transaction prices - Year-to-date, Focus transaction prices have increased $750 per unit compared with a segment-average increase of $100. Customers are purchasing more equipment, including Ford SYNC, and higher series levels.

-- Fuel Economy - In an independent test conducted by Edmunds.com called the Gas-Sipper Smackdown, Focus achieved 37.5 mpg on the highway. Focus has EPA highway fuel economy of 35 mpg -- better than the smaller 2008 Honda Fit and 2009 Nissan Versa SL.

-- Cool Technology - Focus was named one of Kelley Blue Book's 10 Coolest New Cars Under $18,000 based on its safety, fuel economy, interior size, comfort, technology, fun-to-drive and the "decidedly subjective coolness factor."

"Focus continues to surprise and delight customers throughout the country, but the bombshell is in Texas, where Focus retail sales have almost doubled," said Jim Farley, Ford, group vice president, Marketing and Communications. "If we can increase small car sales in Texas, we can increase them anywhere." Year-to-date, Focus retail sales were up 91 percent in Texas and 46 percent nationwide.

Total Ford, Lincoln and Mercury car sales were up 8 percent compared with a year ago. Consistent with industry trends, crossover vehicles -- which include Ford Escape, Edge and Flex -- were down 8 percent. Sport utility vehicles -- such as Ford Explorer and Expedition -- were down 54 percent, and trucks and vans -- including Ford F-Series and Econoline -- were down 18 percent.

Overall, Ford, Lincoln and Mercury vehicle sales totaled 156,406 in July, down 13 percent versus a year ago; year-to-date sales totaled 1.265 million, also down 14 percent. Ford estimates industry-wide sales were down 11 percent year-to-date.

"We expect the second half of 2008 will be more challenging than the first half as economic and credit conditions weaken," said Farley.

Ford's full-year industry sales forecast is a range from 14.0 - 14.5 million vehicles (including medium and heavy trucks). The first half sales rate was approximately 15 million.

Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 229,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit our website at www.ford.com .



                   FORD MOTOR COMPANY JULY 2008 U.S. SALES
                   ---------------------------------------

                               July         %           Year-To-Date       %
                               ----                     ------------
                          2008     2007  Change       2008       2007  Change
                          ----     ----  ------       ----       ----  ------
    Sales By Brand
      Ford             138,175  160,590   -14.0  1,117,746  1,285,606   -13.1
      Lincoln            8,819    8,929    -1.2     65,713     82,262   -20.1
      Mercury            9,412   10,852   -13.3     82,007    106,044   -22.7
                         -----   ------             ------    -------
        Total Ford,
         Lincoln and
         Mercury       156,406  180,371   -13.3  1,265,466  1,473,912   -14.1
      Volvo              5,124    9,549   -46.3     51,305     63,357   -19.0
                         -----    -----             ------     ------
        Total Ford
         Motor Company 161,530  189,920   -14.9  1,316,771  1,537,269   -14.3

    Ford, Lincoln and
     Mercury Sales By
     Type
      Cars              57,177   53,062     7.8    457,622    479,977    -4.7
      Crossover Utility
       Vehicles         27,336   29,645    -7.8    240,393    236,943     1.5
      Sport Utility
       Vehicles         10,213   22,393   -54.4    108,921    172,957   -37.0
      Trucks and Vans   61,680   75,271   -18.1    458,530    584,035   -21.5
                        ------   ------            -------    -------
        Total Trucks    99,229  127,309   -22.1    807,844    993,935   -18.7
                        ------  -------            -------    -------
          Total
           Vehicles    156,406  180,371   -13.3  1,265,466  1,473,912   -14.1



                       FORD BRAND JULY 2008 U.S. SALES
                       -------------------------------

                               July         %           Year-To-Date      %
                               ----                     ------------
                          2008     2007  Change       2008       2007  Change
                          ----     ----  ------       ----       ----  ------

    Crown Victoria       4,325    3,117    38.8     31,765     39,328   -19.2
    Taurus               4,100    6,163   -33.5     36,016     42,433   -15.1
    Fusion              10,607    9,347    13.5     98,530     88,042    11.9
    Focus               15,200   13,144    15.6    138,649    109,876    26.2
    Mustang             10,711   10,684     0.3     65,764     88,025   -25.3
    GT                       0        0      NA          0        231  -100.0
                             -        -                  -        ---
      Ford Cars         44,943   42,455     5.9    370,724    367,935     0.8

    Flex                 2,204        0      NA      3,583          0      NA
    Edge                 8,508    9,096    -6.5     77,235     67,879    13.8
    Escape              10,421   12,440   -16.2    102,486    104,645    -2.1
    Taurus X             2,034    2,705   -24.8     16,803     22,483   -25.3
                         -----    -----             ------     ------
      Ford Crossover
       Utility Vehicles 23,167   24,241    -4.4    200,107    195,007     2.6

    Expedition           3,469    8,169   -57.5     35,760     58,503   -38.9
    Explorer             5,404   11,212   -51.8     55,339     85,916   -35.6
                         -----   ------             ------     ------
      Ford Sport Utility
       Vehicles          8,873   19,381   -54.2     91,099    144,419   -36.9

    F-Series            44,829   56,488   -20.6    319,542    411,926   -22.4
    Ranger               4,677    5,662   -17.4     45,980     48,632    -5.5
    Econoline/Club
     Wagon              11,146   11,210    -0.6     85,721    106,045   -19.2
    Freestar                 0        0      NA          0      2,390  -100.0
    Low Cab Forward         81      221   -63.3        635      1,848   -65.6
    Heavy Trucks           459      932   -50.8      3,938      7,404   -46.8
                           ---      ---              -----      -----
      Ford Trucks and
       Vans             61,192   74,513   -17.9    455,816    578,245   -21.2
                        ------   ------            -------    -------

      Ford Brand       138,175  160,590   -14.0  1,117,746  1,285,606   -13.1



                      LINCOLN BRAND JULY 2008 U.S. SALES
                      ----------------------------------

                               July         %           Year-To-Date      %
                               ----                     ------------
                          2008     2007  Change       2008       2007  Change
                          ----     ----  ------       ----       ----  ------

    MKS                  2,279        0      NA      2,664          0      NA
    MKZ                  2,331    2,679   -13.0     20,978     19,732     6.3
    Town Car               943    1,079   -12.6      9,982     24,114   -58.6
    MKX                  2,010    2,870   -30.0     19,573     19,724    -0.8
    Navigator              768    1,543   -50.2      9,802     13,602   -27.9
    Mark LT                488      758   -35.6      2,714      5,090   -46.7
                           ---      ---              -----      -----

      Lincoln Brand      8,819    8,929    -1.2     65,713     82,262   -20.1



                      MERCURY BRAND JULY 2008 U.S. SALES
                      ----------------------------------

                               July         %           Year-To-Date      %
                               ----                     ------------
                          2008     2007  Change       2008       2007  Change
                          ----     ----  ------       ----       ----  ------

    Grand Marquis        2,569    2,035    26.2     19,310     33,298   -42.0
    Sable                2,276    2,589   -12.1     11,702     12,827    -8.8
    Milan                1,836    2,225   -17.5     22,262     22,071     0.9
    Mariner              2,159    2,534   -14.8     20,713     22,212    -6.7
    Mountaineer            572    1,469   -61.1      8,020     14,936   -46.3
    Monterey                 0        0      NA          0        700  -100.0
                             -        -                  -        ---

      Mercury Brand      9,412   10,852   -13.3     82,007    106,044   -22.7



                       VOLVO BRAND JULY 2008 U.S. SALES
                       --------------------------------

                               July         %           Year-To-Date      %
                               ----                     ------------
                          2008     2007  Change       2008       2007  Change
                          ----     ----  ------       ----       ----  ------

    S40                    431    1,538   -72.0      7,203     12,050   -40.2
    V50                    120      233   -48.5      1,151      1,750   -34.2
    S60                    409    2,134   -80.8      6,720     11,579   -42.0
    S80                    745    1,168   -36.2      7,657      7,330     4.5
    V70                    234      368   -36.4      2,336      2,082    12.2
    XC70                   668      966   -30.8      6,302      7,166   -12.1
    XC90                 1,546    2,693   -42.6     13,011     18,455   -29.5
    C70                    540      424    27.4      4,144      2,920    41.9
    C30                    431       25      NA      2,781         25      NA
                           ---       --              -----         --

      Volvo Brand        5,124    9,549   -46.3     51,305     63,357   -19.0

SOURCE Ford Motor Company



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