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National Press Release

UPDATE: Audi of America Reports Increased June Sales and Market Share

Published 2008-07-01 19:51
By Audi of America, Inc.
- Updated info
- Audi the only luxury brand with year over year sales increase
- Updated info - segment market share increases 1.8%
- Audi posts sales increase of 5.3%
- Audi A4 sales up

HERNDON, Va., July 1 /PRNewswire/ -- New data added below Audi's "Total Sales" on table -- Audi of America, Inc. announced today auto sales for the month of June totaling 8,203, an increase of 5.3% from last year's figures; the brand also experienced a 1.8 percent increase in market share for the month within the luxury segment to reach 7.8%. Audi was the only luxury brand to record a year over year increase in sales. Audi Certified Pre-Owned (CPO) sales also continued their record-setting trend; compared with last year's June figures, CPO sales rose to 2,787 units, an increase of 23.6%.

"Audi of America's strong June sales demonstrate our quality and strong fuel economy offerings," said Johan de Nysschen, executive vice president, Audi of America. "Consumers looking for style, power and efficiency are continuing to respond positively to Audi's progressive brand of luxury."

Nationwide, Audi sales of the A4 jumped 34.3%, demonstrating excitement around the brand, which has seen consistent movement throughout 2008: Audi has reported strong car (sedan and sports car) sales throughout the year, citing high dealer traffic amid rising levels of brand awareness and consideration. In June, Audi posted the greatest ranking improvement in initial quality in the results from J.D. Power and Associates' 2008 industry-wide study.

To date, Audi has sold 45,023 vehicles in 2008, a 1.5% decrease over the previous year; CPO sales for 2008 total 18,241, an increase of 41.7% over 2007.

More information on Audi's U.S. sales history is available at http://www.media.audiusa.com

ABOUT AUDI OF AMERICA

Audi of America, Inc. offers a line of luxury vehicles that include the Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models, the high-revving RS 4 sport sedan and Cabriolet; the all new A5 Coupe with FSI direct injection technology; the S5 Coupe with 354 hp; the design-leading A6 sedan and Avant; the V-10 powered high performance S6 sedan; the Audi Q7 performance SUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the all-new 2008 TT Coupe and Roadster models; and the all-new, all-aluminum R8, one of the most exclusive mid-engine sports cars in the world. Upcoming Audi vehicle launches in the USA include the updated A3 with quattro all-wheel drive (Sept. 2008), all-new A4 sedan/Avant (Sept. 2008), TTS coupe and Roadster (end 2008), Audi Q7 3.0 TDI (Q1/2009), and Audi Q5 (Q1 2009).



    AUDI US SNAPSHOT                           -------YEAR TO DATE-------

                                               Jun-08    Jun-07
                      Jun-08  Jun-07  Yr/Yr %   YTD       YTD     Yr/Yr %
                      actual  actual  change   actual    actual   change

    A3                 419      526   -20.3%    2,369     3,446   -31.3%

    A4/S4/RS 4       4,999    3,721    34.3%   23,291    21,708     7.3%

    A5/S5              237     n/a      n/a     2,360      n/a      n/a

    A6/S6              891    1,095   -18.6%    5,724     6,014    -4.8%

    A8/S8              187      292   -36.0%    1,428     1,918   -25.5%

    TT                 468      495    -5.5%    2,525      1652    52.8%

    R8                  44      n/a     n/a       315      n/a      n/a

    Audi Q7            958    1,660   -42.3%    7,011    10,973   -36.1%

    Total Sales      8,203    7,789     5.3%   45,023    45,711    -1.5%

    New: Luxury
     Segment Share 105,827  131,591   -19.6%  670,580   744,210    -9.9%

    New: Audi
     Market Share      7.8%     5.9%    1.8%      6.7%      6.1%    0.6%

SOURCE Audi of America, Inc.



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