Jay Penske names OnCars as Mail.com's premier content partner for new 'Autos' section
ALISO VIEJO, Calif., June 24 /PRNewswire/ -- OnCars.com, which launched on
May 19, provides original broadcast-quality automotive video through its
dedicated website. OnCars' debut is well-timed to coincide with the
industry-recognized need for high-quality online video that delivers
emotionally engaging entertainment.
"OnCars.com was created by and for people who love cars, appreciate design
and crave technology," stated Paul Pfanner, founder, President and CEO of the
new automotive channel. Each week, OnCars.com will premier an original
multi-episode review of a "buzz-worthy" new car. "This is the cornerstone of
our commitment to post a new and original automotive video every weekday," he
continued.
"Our approach is three-fold: OnCars.com is about moving cars, moving
stories and moving the viewer. We believe the best way to convey the emotional
proposition present in every car is with beautiful video produced by
world-class creative talent. I am confident that OnCars.com will become the
leader in creating and delivering the most entertaining and influential
automotive video reviews -- supported by text and still images -- to multiple
online and mobile media audiences," Pfanner added.
Pfanner and OnCars co-founder Bill Sparks, both of Pfanner Communications,
bring nearly 30 years of automotive journalism, content development and
marketing experience to the new entity. They are joined by partner and
co-founder Jay Penske, who also heads Mail.com Media Corporation, a global
digital media company. Penske, who has founded a number of successful
technology and web-based content businesses, commented on the launch: "We
intend to make OnCars the world's most compelling automotive-related content
producer." Penske added, "Effective immediately, OnCars.com will also provide
the unique foundation for the content in our Mail.com portal's new 'Autos'
section."
OnCars.com showcases Emile Bouret (Road Test and Design Editor) and Jeremy
Shaw (Motorsports Editor). Both hosts have many years of experience in the
automotive field. Bouret, a graduate of Art Center College of Design, is an
automotive designer and a professional driver; Shaw, whose journalistic
credentials span many of the world's most prominent automotive publications,
is also a noted TV and radio commentator. These two editorial experts and
other talented individuals (to be announced soon) are led by Creative Director
and Executive Producer Rick Graves, one of the world's leading automotive
photographers and cinematographers, who oversees the development of all videos
that will showcase the automotive industry's most exciting new vehicles.
In addition, joining OnCars.com as one of the website's partner companies,
is Lingner Group Productions. Founder Terry Lingner is well-known among
automotive enthusiasts as an Emmy Award-winning producer of motorsports and
automotive television programming. Lingner Group's "Innovative" division, led
by Conrad Piccirillo, developed OnCars' elegant web site and video player in
collaboration with Pfanner Communications. Innovative also handles video
postproduction for OnCars.
Mail.com Media Corporation (MMC) is a leading digital media company that
owns and operates the Mail.com portal and a growing number of essential online
content destinations. The company also provides a suite of private-label
services to consumers through its relationships with top affinity brands and
their websites.
SOURCE OnCars.com
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