National Press Release

IRVINE, Calif., June 23 /PRNewswire/ -- As the Official Vehicle of the 2008 Vans Warped Tour, Kia Motors will offer an exclusive opportunity at each tour stop for concertgoers to save big on a new Kia vehicle. The Warped Tour Bonus Cash coupon* will be available only at the Kia Soul Lounge.

Concertgoers can take the coupon to participating local area Kia retailers after the concert to save $400 on the purchase of any new Kia vehicle, in addition to other incentives in effect at the time the coupon is redeemed.

"As we move toward offering a new line of design-inspired vehicles like the Soul, which is specifically targeted to a younger generation, we feel it's important to connect with this audience through events like the Vans Warped Tour," comments Tom Loveless, vice president, sales for Kia Motors America. "And by offering concertgoers a cash coupon good toward the purchase of a Kia we are making our line of affordable cars even more within the reach of this generation."

During each stop, concertgoers will have the opportunity to visit the Kia Soul Lounge, an interactive, air conditioned tent featuring information displays about the new Kia Soul and other Kia vehicles, a DJ, an airbrush tattoo artist and the chance to enter to win either a new Kia Sportage or Kia Spectra SX in a "Keys to the Ride" sweepstakes. The Soul Lounge offers concertgoers photo opportunities, a poster to be signed during Kia's exclusive artist autograph sessions and, outside the tent, a sneak-peak of an actual customized Kia Soul. Each tour venue will have a Kia VIP section, a raised area near the main stage accessible only to those wearing customized Kia VIP wristbands. Online, fans can view Kia Warped Tour content at fuse.tv/kiawarped, including the Kia concert blog, the Warped Word of Steve, which will give fans an insider's look at each tour stop including photos and specially created first-hand video.

In addition, Kia will be on stage as the presenting sponsor of the popular Kevin Says Stage, a forum for local bands to rock out at each tour stop. A part of the Warped Eco-Initiatives, this solar powered stage is just one of the eco-friendly actions Kia will be part of during the tour. Kia Motors also is proud to be part of the post-concert clean up and recycling efforts.

About Kia Motors America

Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise." Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site -- http://www.kia.com. For media information, including photography, visit http://www.kiamedia.com.

* Please see back of coupon for complete program rules.

SOURCE Kia Motors America