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National Press Release
![]() | June 11 Ford E-NewsPublished 2008-06-11 12:04By Ford Motor Company |


Ford Flex's soundtrack is pure Santogold
In wrestling with how to introduce the new 2009 Ford Flex to the world,
Ford sought creative inspiration from an unlikely source -- the up-and-coming
urban musical artist Santogold. It turns out the singer's soul, pop and
reggae-infused music provided the perfect soundtrack for a new series of TV
ads for Ford's stylish and eccentric new crossover. The provocative 30-second
ads debuting this week were directed by
"Play artist U2" or "Call 911," SYNC offers entertainment and peace of
mind
Ford's ground-breaking SYNC technology is known for making phone calls and
music selections a hands-free voice command away. However, later this year,
Ford will introduce 911 Assist to the SYNC portfolio of options. In the event
of an accident involving the activation of an air bag or the emergency fuel
cutoff, 911 Assist helps vehicle occupants in placing a call directly to a
local 911 emergency operator. Ford is introducing the non-subscription based
service with the full support of one of the nation's leading emergency service
associations, the National Emergency Number Association. Ford and NENA will
embark on an extensive education and training program to introduce the
emergency communications community to 911 Assist. For more information about
this story, contact
Ford explores new mobility solutions in large urban centers
With two-thirds of world's population expected to live in large and
congested urban areas, Ford Motor Company is exploring mobility solutions that
go beyond building great cars and trucks. The initiative is called "Ford
Urban Mobility Networks." The new program is designed to efficiently connect
individuals to a variety of transportation options -- buses, trains, taxis,
car-share fleets, mopeds and bicycles -- in urban areas where population
growth is beginning to affect access to affordable personal mobility. These
transportation options are available through a transfer point or 'hub' where
various modes of transportation and services come together. The first cities
chosen to pilot "Ford Urban Mobility Networks" -
Ford issues ninth annual sustainability report
Ford Motor Company (NYSE: F) has demonstrated its unwavering commitment to
continue reporting its progress on social, economic and environmental
performance. The 2007/2008 Sustainability Report is the ninth formal,
nonfinancial report published by the company. The report focuses on the key
issues of Climate Change, Mobility, Vehicle Safety, Human Rights and
Sustaining Ford from the mid-2007 through to the early 2008 calendar years.
Commentary from several internal and external experts can be found throughout
the pages offering outside perspectives on specific issues. Previous
Sustainability reports have been received with much accolade. Ford has been
recognized with the "Best In Class" Environmental and Social Performance Award
from StoreBrand SRI and was commended for it 2006 and 2007 reports by Dow
Jones. Ford more information please contact
SOURCE Ford Motor Company








