Maddock Douglas charged with inventing, branding and launching new products for leading engine additive brand.
CHICAGO, June 11 /PRNewswire/ -- Agency of Innovation(TM) Maddock Douglas,
Inc. has been contracted by Chicago-based Gold Eagle to help grow the company
through new product development, innovation strategy and brand leadership.
Maddock Douglas will work closely with Gold Eagle's Innovation Team and
Executive Leadership.
Innovation is a key strategy for Gold Eagle. The partnership between
Maddock Douglas and Gold Eagle was created to help Gold Eagle with every
aspect of new product development and marketing. It includes qualitative and
quantitative research, concept development and testing and ultimately
marketing support for the new products. In addition to traditional marketing
techniques, their responsibilities will include using social media and other
Web 2.0 tactics to test, refine and launch the new products they help develop.
To date, Maddock Douglas has worked on two new products -- Garage DOGG and
Start Your Engines -- as well as STA-BIL(R), one of Gold Eagle's flagship
products.
"New Product Development is core to our strategy," says Gold Eagle CEO
Marc Blackman. "We are fortunate to have an innovation leader right in our
backyard. Maddock Douglas is unique in their ability to bring ideas from mind
to market. They dug in and helped us better understand the needs of our
customer and consumers. Then they helped us create new products, brand them
and bring them to market. We have found them to be an amazingly productive
partner."
"Working with Gold Eagle is an absolute blast," says Mike Maddock,
Founding Partner of Maddock Douglas. "It is invigorating to work with a
company filled with genuine, competitive people who are absolutely focused on
their customers' needs. We're honored to be part of their innovation crusade."
About Maddock Douglas, Inc.
Maddock Douglas, established in 1991, is the leading Agency of
Innovation(TM), helping clients take their products "from mind to market."
Using their proprietary Global Expert Network of over 6,000 entrepreneurs,
professionals and specialists from 40+ countries as well as their social media
expertise to accelerate new product adoption, they help firms break down the
barriers to innovation. Together with 3-2-1Launch!, their new product and
services development division, they have created a company backed by the
processes, people and expertise required to manage the most critical aspects
of the innovation process. Maddock Douglas' client list includes 20 of the top
100 global brands* and 10 of the Fortune 50 companies.
*From Business Week's list of top 100 brands
About Gold Eagle
For more than 70 years, Gold Eagle has been a pioneer in the production
and distribution of aftermarket fluids and additives. Gold Eagle is in the
business of preventing and curing engine performance problems for people who
own, operate, and service a wide variety of automotive and non-automotive
engines. Today, Chicago-based Gold Eagle is a leading manufacturer and
distributor of top-selling engine additives. The Retail and Installer Brands
Group markets and sells more than 100 branded products including HEET(R)
Gas-Line Antifreeze, STA-BIL(R) Fuel Stabilizer, 104+(R) Octane Boost,
NO-LEAK(R) Treatments, Garage DOGG, and Start Your Engines! to wholesalers,
retailers, and installers in North America.
SOURCE Maddock Douglas, Inc.
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