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National Press Release

Driven By Doubt - Americans Lack Confidence in Car Costs and Care

Published 2008-06-05 09:05
By DriverSide
DriverSide and Kelton Research Release Details Regarding a New Survey on Consumers and Automobile Maintenance

SAN FRANCISCO, June 5 /PRNewswire/ -- DriverSide has teamed with Kelton Research in surveying consumers on automobile maintenance. Rising gas prices, a faltering economy and a poor job market mean more and more people are pressed for time and money. And in the new survey, Americans say the upkeep of a car can take up too much of both. Whether it's an unplanned repair or just regular maintenance, Americans across the country are finding car care a challenging chore.

    Survey Details:
    Expensive Repairs

    --  Taken For A Ride?   Americans are afraid they're being worked over as
        their cars are worked on: nearly one in two (46%) lack confidence that

        their mechanic is charging them a fair price.
          --  Older, But Not Wiser?  Is it a case of "older and wiser," or are

              the young more the wise when it comes to car mechanics?  More
              than three in five (63%) Americans age 55 and over say they are
              confident that their mechanic is charging them a fair rate.
              Less than half (49%) of those between ages 18 and 54 can say the

              same.
          --  No Confidence on the Coasts.  Just over one in 10 (13%)
              Americans in the South and the Midwest are certain they're
              getting a bum deal from their mechanics: the number rises to
              nearly one in five (18%) among residents of the West and the
              Northeast.

    An Inconvenient Truth

    --  Repair Dread.  Americans aren't thrilled by having to keep up with
        their cars' regularly scheduled maintenance -- close to half (46%)
        claim doing so is a hassle and an inconvenience.
    --  No Quick Fix for Females.  Performing regularly scheduled car
        maintenance can be a pain, but for who?  While nearly three in five
        men (59%) don't mind the task, half (50%) of all women say bringing
        the car in to the shop just isn't up their alley.
    --  It's An Age Thing.  Keeping a regular maintenance schedule is an even
        bigger problem for the young.  Six out of ten Americans ages 18 to 34
        complain of the inconvenience of car maintenance (60%), compared to
        less than four out of ten (39%) of their less bothered counterparts
        aged 35 and older.

The survey demonstrates problems faced by all auto owners in the maintenance, servicing and ownership of their vehicles. Newly launched, DriverSide, solves these problems by giving consumers a place to save money, get advice, read reviews of mechanics from others drivers, and get reports on how much to pay for repairs before they walk into the auto shop.

Especially with rising gas prices, car ownership is a #1 issue for consumers. Losing at the pump AND paying too much for repairs is more than most consumers can bear.

About DriverSide

Founded in fall 2007 by Internet Entrepreneurs Trevor Traina, Adam Jackson, and Jad Dunning, DriverSide is the first Web site specifically designed for automobile owners. Funded by Catamount Ventures, DriverSide allows consumers to save money on servicing and maintenance costs as well as buy and sell automobiles. With an in-house editorial staff, DriverSide offers useful advice on how to own and operate a vehicle as well as reviews on new and used automobiles. DriverSide's social networking capabilities allow consumers to participate in forums, meet other owners of a particular vehicle, share knowledge, and post reviews on mechanics and dealers.

Whether for buying, selling, servicing, maintaining or accessorizing, DriverSide has brought together all the information and resources needed to make automobile ownership an easy and personalized experience. http://www.driverside.com

SOURCE DriverSide



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