National Press Release

READING, Pa., June 4 /PRNewswire/ -- Steak-umm Company LLC has just added an additional NASCAR race sponsorship to its 2008 campaign with an agreement to serve as the primary sponsor of the No. 8 Chevrolet driven by veteran Mark Martin in this weekend's Pocono 500 Sprint Cup Race at Pocono Raceway. Steak-umm previously sponsored rookie-of-the-year leader Regan Smith's No. 01 car in the May Richmond Sprint Cup race, and will again serve as the primary sponsor of Martin's No. 8 Chevrolet in the Pennsylvania 500 at Pocono in August. Steak-umm also serves as an associate sponsor on the No. 8 car for the full 2008 season.

Steak-umm's NASCAR campaign coincides with the company's introduction of Steak-umm Burgers, a line of frozen burgers that complements Steak-umm Sliced Steaks. It is also part of a broad new Steak-umm marketing initiative that began earlier this year with national TV ads for the company's thinly sliced, portion-controlled frozen sandwich steaks. The Steak-umm brand has been a fixture in supermarket freezer departments for over four decades.

"We gained important visibility last month at the Richmond Sprint Cup race with our Steak-umm-branded car, so we jumped at the opportunity for another sponsorship," said Sergei Szortyka, President of Steak-umm Company. "Having our name and logo stamped all over a NASCAR vehicle leaves an impression that lasts long after the race is over, and that kind of brand exposure is invaluable for any company."

The sponsorships were negotiated by Leverage Sports of Charlotte, N.C., a firm that specializes in motorsports marketing, media and entertainment services for brands, team and track properties, and motorsports consulting to general marketing agencies. Leverage is also responsible for marketing activation and management, including an actual 2008 Chevrolet Impala SS show car with a customized grill in the trunk for grilling Steak-umm products.

SOURCE Steak-umm Company LLC