An air bag that inflates as two bags was developed by Toyota and is safer than standard air bags in crashes. Available on Lexus IS luxury sedans the twin-chamber air bag decreases damage to the neck by distributing the impact of a collision more evenly not only to the head but also to the shoulders.

In the intense global competition among auto manufacturers, Toyota offers more than simple reliability and reasonable pricing to gain an edge over rivals been focusing on services such as a mobile-phone operator link that kicks in when an air bag inflates as well as sophisticated safety features to boost brand image.

Other features Toyota showed were VGRS (Variable Gear Ratio Steering). It controls steering and braking to reduce spinning and skidding when braking and turning on slippery surfaces. It includes anti lock brakes and power steering.

The feature became available in the United States on the Lexus GS luxury car earlier this year, and will be available in Japan this summer.

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Jenny McLane is a 36 year old native of Iowa and has a knack for research on cars and anything and everything about it. She works full time as a Market Analyst for one of the leading car parts suppliers in the country today.